{"id":927472,"date":"2026-10-10T07:00:18","date_gmt":"2026-10-10T07:00:18","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/927472\/"},"modified":"2026-10-10T07:00:18","modified_gmt":"2026-10-10T07:00:18","slug":"logitech-wants-partners-to-think-beyond-meeting-rooms-channel-chief-says","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/927472\/","title":{"rendered":"Logitech Wants Partners To Think Beyond Meeting Rooms, Channel Chief Says"},"content":{"rendered":"<p>\u2018\u201cIf you\u2019re talking to the person that is making the decision on the room and video collaboration, why not ask, \u2018What are you using in the room for peripherals?\u2019 Because when we\u2019re empowering the customer to be AI-ready, it\u2019s whether it\u2019s in the desk or it\u2019s in the room. And Logitech can provide solutions for all of that,\u201d says Crystal Ferreira, Logitech for Business\u2019 global head of channel and alliance.<\/p>\n<p>            <img decoding=\"async\" loading=\"lazy\" alt=\"\" src=\".\/media_1edd983e5c9ab9169d10843b134ba4d24f188fcae.png?width=750&amp;format=png&amp;optimize=medium\" width=\"690\" height=\"459\"\/><\/p>\n<p>Logitech\u2019s enhanced professional audiovisual portfolio represents not only more hardware for solution providers to sell but also greater opportunities around services and clients\u2019 broader workplace-experience needs, Crystal Ferreira, Logitech for Business\u2019 global head of channel and alliance, told CRN in an interview.<\/p>\n<p>Making equipment faster and easier to install means solution providers can more quickly complete installations and avoid complex systems in clients\u2019 ceilings, Ferreira said. But the fuller Logitech product portfolio opens ways for solution providers to become more strategic, trusted advisers around the full workplace experience across offices as well as mobile and remote work environments.<\/p>\n<p>\u201cIf you\u2019re talking to the person that is making the decision on the room and video collaboration, why not ask, \u2018What are you using in the room for peripherals?\u2019\u201d she said. \u201cBecause when we\u2019re empowering the customer to be AI-ready, it\u2019s whether it\u2019s in the desk or it\u2019s in the room. And Logitech can provide solutions for all of that.\u201d<\/p>\n<p>Ferreira spoke with CRN ahead of the Lausanne, Switzerland-based device maker\u2019s Logi Launch <a href=\"https:\/\/www.crn.com\/news\/ai\/2026\/logitech-enterprise-products-reveal-5-things-to-know\" rel=\"nofollow noopener\" target=\"_blank\">event<\/a> showcasing new enterprise-grade conferencing equipment. The <a href=\"https:\/\/www.crn.com\/news\/ai\/2026\/logitech-expands-into-pro-av-market-with-rally-2-portfolio\" rel=\"nofollow noopener\" target=\"_blank\">event<\/a> ran through Friday and comes just days after Logitech\u2019s 45th anniversary as a company.<\/p>\n<p>[RELATED: <a href=\"https:\/\/www.crn.com\/news\/ai\/2026\/microsoft-rebuilds-copilot-around-home-code-autopilot-5-things-to-know\" rel=\"nofollow noopener\" target=\"_blank\">Microsoft Rebuilds Copilot Around Home, Code, Autopilot: 5 Things To Know<\/a>]<\/p>\n<p>John Richards, vice president of engineering at Tampa, Fla.-based Logitech partner AVI-SPL\u2014<a href=\"https:\/\/www.crn.com\/sp-500\/sp2026\" rel=\"nofollow noopener\" target=\"_blank\">No. 57<\/a> on CRN\u2019s 2026 Solution Provider 500\u2014told CRN in an interview that AVI-SPL has seen increased demand around digital workplace experience solutions, including Logitech\u2019s Spot wireless environmental sensor.<\/p>\n<p>Clients have sought more data and analytics around room temperature and carbon dioxide exposure and other measurables, Richards said. In the past, it was hard for solution providers to put that technology and analytics capability together.<\/p>\n<p>\u201cThere\u2019s a huge opportunity for that,\u201d he said. \u201cThat\u2019s still an early indicator of Logitech moving outside the meeting room and focusing on the workplace. And there\u2019s a lot to learn for integrators around how to leverage that.\u201d<\/p>\n<p>        Logitech Pushes Deeper Into Pro AV<\/p>\n<p>Logitech Thursday showcased second-generation iterations of its Rally Bar, Tap IP and Tap Scheduler offerings that have already started rolling out. Second-generation iterations of its Rally System, RoomMate and Rally Speaker will become available in summer 2027. And the RightSight 3 camera-switching capability is set for availability in the second half of 2027.<\/p>\n<p>The products expand Logitech\u2019s portfolio into the professional audiovisual (pro AV) space and bolster the vendor as a one-stop shop for rooms ranging from small to extra-large, including multipurpose, divisible rooms that can uniquely challenge installers and IT teams, according to the vendor.<\/p>\n<p>Newer services opportunities for Logitech IT solution providers include the Sync cloud-based device and space remote management software, Ferreira said.<\/p>\n<p>        Refresh Cycle Creates Channel Opportunity<\/p>\n<p>The new portfolio comes amid a major hardware refresh cycle as devices bought during the COVID-19 pandemic and the rapid move to remote work begin to age out. At the same time, emerging AI-related security concerns like Anthropic Mythos\u2019 ability to reveal hardware vulnerabilities at scale have put greater scrutiny on aging workplace equipment.<\/p>\n<p>But Logitech has been investing in extending the lives of its products, Ferreira said. Some of Logitech\u2019s devices in the category launched in 2021 are supported until 2030.<\/p>\n<p>Still, the vendor expects growth ahead thanks to device refreshes and opportunities in the video collaboration space.<\/p>\n<p>Logitech CEO Hanneke Faber said during Logitech\u2019s latest earnings call in July that video equipment usually lasts five to seven years, with the refresh cycle fueling video collaboration\u2019s performance as Logitech\u2019s No. 4 business by revenue with $185 million and its third-fastest growing business during the quarter at 11 percent growth year on year.<\/p>\n<p>For comparison, Logitech\u2019s gaming business saw $354 million in revenue, up 12 percent year on year. Pointing devices saw $227 million in revenue, up 16 percent. And keyboards and combinations saw $228 million in revenue, up 2 percent year on year.<\/p>\n<p>Tablet accessories fell 2 percent year on year to $89 million. Webcams fell 9 percent to $77 million. Headsets fell 3 percent to $44 million. And mobile speakers, PC speakers and other products fell 12 percent to $23 million.<\/p>\n<p>\u201cLogitech\u2019s videoconferencing solutions are now used by more than 70 percent of Fortune 500 companies, putting us on a very short list of preferred suppliers as organizations refresh and expand their meeting spaces,\u201d the CEO said on the earnings call.<\/p>\n<p>Faber also said that globally less than one-quarter of meeting rooms are video- collaboration-enabled, with demand for AI-powered notetakers and other experiences providing a tailwind.<\/p>\n<p>Logitech CFO Matteo Anversa said on the call that the vendor has secured the memory components it needs for the video collaboration business in fiscal year 2027. Ferreira said Logitech continues to have robust supply despite the memory component and supply chain crisis that has hit hardware solution providers in multiple categories.<\/p>\n<p>\u201cWe have no problems with supply,\u201d she said. \u201cWe manufacture in multiple locations. We\u2019ve not had any challenges with making sure that the product is available for the customers.\u201d<\/p>\n<p>        Partner Program Expansions Ahead<\/p>\n<p>Logitech is working on more additions to its partner program this year, including a personal workspace specialization, resources for consultants working with multiple partners and an effort to add more global systems integrators to the partner mix.<\/p>\n<p>Also on the horizon is a specialization that recognizes solution providers working with Logitech\u2019s growing pro AV category of commercial-grade sound, video and control systems, Ferreira said.<\/p>\n<p>\u201cA partner that is focusing on BYOD [bring your own device], for example, may not have the same capabilities,\u201d she said. \u201cWe want to make sure that we give those partners that have made those investments and can provide that support to the customers first right to those opportunities and the products.\u201d<\/p>\n<p>With customers sometimes engaging with at least 10 partners before making a purchasing decision, Logitech has been investing in improved enablement and content for solution providers to give customers consistent experiences, Ferreira said.<\/p>\n<p>The vendor is also investing in distributors that help Logitech partners with services and serving customers in local markets worldwide and helping them establish as-a-service pricing models so that solution providers can focus less on cost and more on outcomes.<\/p>\n<p>The vendor\u2019s program is track-based, ranging from the Premier open track with basic performance requirements to the Principal exclusive track for highly committed partners that need more resources and support.<\/p>\n<p>Solution providers can differentiate from other partners through specializations based on product portfolio and expertise. And solution providers that can serve global customers have a unique designation with additional rebates across all their entities.<\/p>\n<p>\u201cWe want to support them in growing those multiple markets,\u201d she said.<\/p>\n<p>Logitech has a specialization for its video collaboration product line, for example. Ferreira said to expect specializations for partners selling personal workspace products and one for the pro AV category of commercial-grade sound, video and control systems.<\/p>\n<p>\u201cThey\u2019re spending time doing the training. They\u2019re spending time making sure that they have the right marketing materials,\u201d she said. \u201cWhen they add those different elements\u2014and they have the technicians that can actually do the design, do the installation, and then help with day-two support\u2014then they can reap more rewards in the end.\u201d<\/p>\n<p>Logitech has also sought to reward higher partner service attach rates, in part because services can create longer-term customer relationships, she said.<\/p>\n<p>This year, Logitech launched a pilot for a services specialization for MSPs with co-delivery, white-labeling for video products, access to core software and multi-tenancy.<\/p>\n<p>The Logitech partner program has also added vertical channel managers in North America for solution providers with particular skills in health care, education and other industries the vendor is growing share in. Logitech could one day offer specializations around verticals, but it does not have those today, Ferreira said.<\/p>\n<p>She wants to add more global systems integrators to the Logitech partner ecosystem because those partners can be well-equipped in selling full workforce experience solutions and working with complex, multipurpose rooms in a workplace.<\/p>\n<p>Logitech is working on a program for consultants, which are well equipped at bringing in multiple partners to serve a customer, she said.<\/p>\n<p>        Logitech\u2019s Video Collaboration Growth<\/p>\n<p>Logitech last reported quarterly earnings on July 28. The vendor saw sales grow 7 percent year on year to $1.23 billion in its first quarter of the 2027 fiscal year.<\/p>\n<p>The company\u2019s operating income using GAAP was $259 million, up 60 percent year on year. Without using GAAP, operating income was $290 million, up 44 percent. The vendor\u2019s cash flow from operations came in at $167 million.<\/p>\n<p>Logitech executives said to expect about $1.2 billion in sales in the second fiscal quarter, relatively flat growth year on year. The company expects to lose up to $20 million in net sales during the quarter due to the temporary closure of a facility for one of Logitech\u2019s semiconductor suppliers. Logitech expects to resolve the issue by its fourth fiscal quarter, but it could cost Logitech up to $200 million in net sales in the third quarter.<\/p>\n<p>The company expects non-GAAP operating income of between $185 million and $210 million. The company has not issued a formal full-year fiscal year 2027 outlook.<\/p>\n<p>The vendor will next report quarterly earnings on Oct. 27 for the second quarter of its 2027 fiscal year.<\/p>\n","protected":false},"excerpt":{"rendered":"\u2018\u201cIf you\u2019re talking to the person that is making the decision on the room and video collaboration, why&hellip;\n","protected":false},"author":2,"featured_media":927473,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,318604,104425,104424,66132,283,137952,318605,318603,137953,5130,25659,61],"class_list":["post-927472","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-channel-programs","tag-cloud-channel-programs","tag-cloud-platforms","tag-cloud-software","tag-cybersecurity","tag-endpoint-security","tag-enterprise-networking","tag-managed-security","tag-managed-service-providers","tag-network-infrastructure","tag-partnerships","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/927472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=927472"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/927472\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/927473"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=927472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=927472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=927472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}