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BRISTOL, TENNESSEE – SEPTEMBER 17: Corey LaJoie, driver of the #10 Mopar RAM, looks on during qualifying for the NASCAR Craftsman Truck Series UNOH 250 Presented by Ohio Logistics at Bristol Motor Speedway on September 17, 2026 in Bristol, Tennessee. (Photo by Jonathan Bachman\/Getty Images)<\/p>\n
Corey LaJoie has a question for some of the biggest names in sports media, and he isn\u2019t keeping it to himself.<\/p>\n
The NASCAR veteran<\/a> took to social media Saturday, Oct. 10, to voice his frustration with what he sees as a lack of coverage from major media companies. His comments<\/a> came as the sport continues to digest one of its biggest developments of the year: Brad Keselowski\u2019s impending departure from RFK Racing.<\/p>\n With Keselowski\u2019s future generating significant interest<\/a> throughout the NASCAR garage, LaJoie noticed something about the reporters covering the story.<\/p>\n And he wanted to know why.<\/p>\n His post quickly sparked a larger conversation about NASCAR\u2019s media landscape, the rise of independent outlets and whether traditional sports media companies are giving the sport the attention it deserves.<\/p>\n Corey LaJoie Questions Why Major Media Companies Have \u2018Deserted\u2019 NASCAR<\/p>\n LaJoie shared his frustration on X Saturday afternoon, pointing specifically to the media presence surrounding Keselowski as he addressed questions about his NASCAR future.<\/p>\n \u201cWith all due respect to the men and woman media who cover the sport, I\u2019m genuinely curious why the large media companies have deserted @NASCAR. The @keselowski news is biggest story in recent memory and he\u2019s in the media center surrounded by non affiliated youtube channels,\u201d LaJoie wrote.<\/p>\n With all due respect to the men and woman media who cover the sport, I\u2019m genuinely curious why the large media companies have deserted @NASCAR<\/a>. The @keselowski<\/a> news is biggest story in recent memory and he\u2019s in the media center surrounded by non affiliated youtube channels.<\/p>\n The timing was hardly coincidental.<\/p>\n Keselowski\u2019s upcoming departure from RFK Racing has become one of the biggest stories of NASCAR\u2019s 2026 season. The former Cup Series champion, who joined the organization as a driver and co-owner in 2022, is preparing for an uncertain next chapter while making it clear that he still wants to compete at NASCAR\u2019s highest level.<\/p>\n Speaking with reporters at Charlotte Motor Speedway on Saturday, Keselowski addressed his confidence in his driving ability, the competitiveness of RFK\u2019s equipment and the opportunities that could await him beyond 2026.<\/p>\n Those comments gave reporters plenty to discuss. But for LaJoie, the bigger question wasn\u2019t what Keselowski had to say. It was who was there to cover it.<\/p>\n His frustration centered on the apparent absence of larger sports media organizations at a time when NASCAR had a major story unfolding.<\/p>\n LaJoie also made a point of acknowledging the journalists who continue to cover the sport. Still, the wording of his post opened the door to a broader debate about what NASCAR coverage should look like in 2026.<\/p>\n LaJoie\u2019s Comments Spark Conversation About NASCAR\u2019s Changing Media Landscape<\/p>\n There was a time when following NASCAR meant turning to major television networks, newspapers and established sports publications for the latest developments.<\/p>\n Those outlets still have a place in the sport, but the way fans consume NASCAR news has changed considerably.<\/p>\n Independent websites, podcasts, YouTube channels and social media reporters now play a substantial role in covering the garage, interviewing drivers and breaking down developments that might otherwise receive limited attention.<\/p>\n That shift helps explain why LaJoie\u2019s comments struck a nerve.<\/p>\n For some, his post raised a legitimate question about whether major media companies are investing enough resources in NASCAR journalism. For others, the presence of independent reporters covering Keselowski\u2019s future was evidence that the sport continues to attract dedicated journalists, even as the industry changes.<\/p>\n The distinction is important. A reporter\u2019s affiliation with a major network doesn\u2019t automatically determine the quality of their work, just as operating an independent outlet doesn\u2019t diminish a journalist\u2019s credibility.<\/p>\n LaJoie\u2019s post also comes at a particularly interesting moment for NASCAR.<\/p>\n The sport has expanded its television presence across multiple broadcast and streaming partners, creating new ways for fans to watch races. But broadcasting races and investing in year-round journalism are two different things.<\/p>\n And that appears to be the disconnect LaJoie is questioning.<\/p>\n His post wasn\u2019t accompanied by specific audience figures or staffing numbers, so it doesn\u2019t establish that major media companies have abandoned NASCAR coverage. What it does reveal is his concern about the visibility of the sport\u2019s biggest stories beyond its dedicated fan base.<\/p>\n Whether others agree with his assessment or not, LaJoie has raised a question that extends well beyond Keselowski\u2019s future.<\/p>\n NASCAR<\/a> has no shortage of stories worth telling. The debate is over who\u2019s telling them, who\u2019s reaching the audience and whether the sport is receiving the broader attention it deserves.<\/p>\n \n\t\t\tMaggie MacKenzie<\/a> Maggie MacKenzie covers NASCAR for Heavy.com. She previously worked for NASCAR.com, where she reported, wrote, and edited race-weekend coverage and traveled to key events throughout the season. She has more than ten years of experience in sports media and is based in Boston, Massachusetts. More about Maggie MacKenzie<\/a>\t\t<\/p>\n \t
His criticism was directed at the companies he believes have stepped away, rather than the independent reporters doing the work.<\/p>\n