{"id":930152,"date":"2026-10-12T11:04:13","date_gmt":"2026-10-12T11:04:13","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/930152\/"},"modified":"2026-10-12T11:04:13","modified_gmt":"2026-10-12T11:04:13","slug":"how-segas-business-went-from-selling-games-to-building-ecosystems","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/930152\/","title":{"rendered":"How Sega&#8217;s business went from selling games to building ecosystems"},"content":{"rendered":"<p><a class=\"ArticleTag_articleTag__P1Zo7\" href=\"https:\/\/asia.nikkei.com\/business\/media-entertainment\" data-trackable=\"primary-tag\" data-dark-mode=\"false\" rel=\"nofollow noopener\" target=\"_blank\">Media &amp; Entertainment<\/a><\/p>\n<p class=\"NewsArticleHeader_newsArticleHeaderSubtitle__ZlvPp\" data-trackable=\"subhead\" data-dark-mode=\"false\">President Shuji Utsumi says films, licensing and fandoms are reshaping franchise value<\/p>\n<p><img decoding=\"async\" class=\"image-main img-fluid ImageNew_imageNewImageResponsive__f1VTu\" src=\"https:\/\/www.newsbeep.com\/ca\/wp-content\/uploads\/2026\/10\/https:\/\/cms-image-bucket-productionv3-ap-northeast-1-a7d2.s3.ap-northeast-1.amazonaws.com\/images\/1\/8.jpeg\" alt=\"20261002 shuji utsumi sega\" width=\"780\" height=\"auto\" loading=\"eager\"\/><\/p>\n<p class=\"NewsArticleCaption_newsArticleCaption__fxo8v\" data-trackable=\"caption\" data-dark-mode=\"false\" style=\"display:block\">Sega President Shuji Utsumi talks about transmedia, the strategy he is using to tell stories and build brands across multiple\u00a0media channels. (Photo by Kozo Furutachi)<\/p>\n<p>AYA HIRANO and MUNEHIKO INAGAKI<\/p>\n<p>October 12, 2026 17:01 JST<\/p>\n<p data-dark-mode=\"false\" class=\"Paragraph_paragraph__2p1wC\">This article was originally published in Japanese on Nikkei Gaming, a digital media outlet and part of Nikkei Business Publications, a Nikkei Group company.<\/p>\n","protected":false},"excerpt":{"rendered":"Media &amp; Entertainment President Shuji Utsumi says films, licensing and fandoms are reshaping franchise value Sega President Shuji&hellip;\n","protected":false},"author":2,"featured_media":930153,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[33913,45,49,48,68066,1103,5905,319539,39141,61,233530],"class_list":["post-930152","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-building","tag-business","tag-ca","tag-canada","tag-ecosystems","tag-games","tag-how","tag-segas","tag-selling","tag-technology","tag-went"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/930152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=930152"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/930152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/930153"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=930152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=930152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=930152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}