{"id":930310,"date":"2026-10-12T14:00:12","date_gmt":"2026-10-12T14:00:12","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/930310\/"},"modified":"2026-10-12T14:00:12","modified_gmt":"2026-10-12T14:00:12","slug":"the-sixers-business-is-booming-thanks-in-part-to-lebron-james","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/930310\/","title":{"rendered":"The Sixers\u2019 business is booming, thanks in part to LeBron James"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1upudxki _174s0un1 _174s0un0 _1mt21p01\">The Sixers currently clock in as the NBA\u2019s ninth-most-valuable franchise, just behind the Brooklyn Nets. They\u2019re nowhere close to the Golden State Warriors ($14.5 billion), New York Knicks ($12.8 billion) or Los Angeles Lakers ($12.5 billion), but they aren\u2019t far off from the Los Angeles Clippers ($8.21 billion), Chicago Bulls ($8.13 billion), Miami Heat ($8.05 billion) or Boston Celtics ($8.0 billion).<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1upudxki _174s0un1 _174s0un0 _1mt21p01\">Their value may only continue to skyrocket, too.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1upudxki _174s0un1 _174s0un0 _1mt21p01\">For one, their estimated valuation jumped by 27 percent just within the past year, which was the fifth-biggest jump in the NBA, per Sportico\u2019s Kurt Badenhausen. If the NBA does expand to Las Vegas and Seattle\u2014and the price of the Vegas franchise and new arena <a href=\"https:\/\/www.espn.com\/nba\/story\/_\/id\/50060732\/nba-reviewing-finalists-bids-vegas-team-12-13b\" rel=\"nofollow noopener\" target=\"_blank\">does top $12 billion<\/a>, as expected\u2014that should help push up every existing team\u2019s valuation as well.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1upudxki _174s0un1 _174s0un0 _1mt21p01\">The Sixers also had kind of a big summer, in case you hadn\u2019t heard. Not only did they pry Jaylen Brown away from the Celtics, but they also signed some guy named LeBron James to a two-year, veteran-minimum contract.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1upudxki _174s0un1 _174s0un0 _1mt21p01\">According to Badenhausen, 15,000 people \u201cput down deposits on season tickets within the first 72 hours\u201d after the Sixers signed LeBron. The Sixers \u201climited those to half-season and partial plans to allow more people into the building and also boost the revenue yield,\u201d Badenhausen added. (Of course they did.) He estimated regular-season ticket revenue will increase by 50 percent this season.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1upudxki _174s0un1 _174s0un0 _1mt21p01\">They\u2019ve also been active on the business side of the organization, as Badenhauser reported:<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup _1bij9g79 _1bij9g78 _1mt21p01\">\u201cInterest on the sponsorship side has been just as active, with revenue projected to grow at least 50% this season. Last month, the team signed a new jersey patch deal with Bloom Energy that is the second-biggest jersey deal in the NBA after the Warriors, according to two people familiar with the details. The 76ers are not doing any sponsor deals less than three years after signing LeBron. That will provide a bridge ahead of the new arena, which will provide further revenue opportunities.\u201d<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1upudxki _174s0un1 _174s0un0 _1mt21p01\">Even though HBSE won\u2019t have full control of the new arena, being 50-50 partners instead of long-term tenants should further increase the valuation of the Sixers, much like the Chase Center did for the Warriors. Adding a WNBA team to the portfolio in 2030 won\u2019t hurt, either. Until then, having LeBron on the roster should help business keep booming in the short term.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1upudxki _174s0un1 _174s0un0 _1mt21p01\">But you know what would really help? Winning. If the Sixers make good on their potential this season and keep LeBron in the fold in 2027-28, it wouldn\u2019t be surprising if they jumped a few spots on next year\u2019s franchise-valuation list.<\/p>\n","protected":false},"excerpt":{"rendered":"The Sixers currently clock in as the NBA\u2019s ninth-most-valuable franchise, just behind the Brooklyn Nets. They\u2019re nowhere close&hellip;\n","protected":false},"author":2,"featured_media":930311,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[434],"tags":[49,48,459,84395,82],"class_list":["post-930310","post","type-post","status-publish","format-standard","has-post-thumbnail","category-nba","tag-ca","tag-canada","tag-nba","tag-sixers-news","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/930310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=930310"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/930310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/930311"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=930310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=930310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=930310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}