{"id":930988,"date":"2026-10-13T03:08:09","date_gmt":"2026-10-13T03:08:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/930988\/"},"modified":"2026-10-13T03:08:09","modified_gmt":"2026-10-13T03:08:09","slug":"from-olaplex-to-oribe-hair-care-brands-are-targeting-bond-repair-fatigue","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/930988\/","title":{"rendered":"From Olaplex to Oribe, hair care brands are targeting \u2018bond repair fatigue\u2019"},"content":{"rendered":"

Bond repair is not a new category, but it continues to be a focus for hair care innovation with new technology upgrading bond builders from an occasional treat to everyday usage.<\/p>\n

\u201cBond repair has evolved from a targeted treatment into essential daily maintenance,\u201d Katie Gohman, CMO of Olaplex<\/a>, tells Cosmetics Business.\u00a0<\/p>\n

\u201cHair is constantly damaged by colour and bleaching, chemical treatments, heat styling, brushing friction, and environmental stressors like UV and pollution.\u00a0<\/p>\n

\u201cThese factors break the internal disulfide bonds that give hair its strength and structure.<\/p>\n

\u201cConsumers are looking for products that repair this internal damage, protect against future breakage and keep hair healthy across all hair types,\u201d says Gohman.<\/p>\n

\u201cBond repair remains popular because it gives consumers a clear, tangible way to address damage,\u201d adds Megan Curtin, Briogeo<\/a>\u2019s Global Marketing Leader.\u00a0<\/p>\n

\u201cThe brands that lead will be the ones that make bond repair smarter: more effective, easier to use and grounded in the kind of high-performance approach consumers increasingly expect.\u201d<\/p>\n

Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year\u2019s winners are revealed. Click here<\/a> to secure your place.<\/p>\n

Not yet a Subscriber?<\/p>\n

\n This is a small extract of the full article which is available
\n ONLY to premium content subscribers.
\n Click below to get premium content on Cosmetics Business.\n <\/p>\n

Subscribe now<\/a><\/p>\n

Already a subscriber?
\n
\n Sign in here.
\n <\/a><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Bond repair is not a new category, but it continues to be a focus for hair care innovation…\n","protected":false},"author":2,"featured_media":930989,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[49,48,61],"class_list":["post-930988","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology","tag-ca","tag-canada","tag-technology"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/930988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=930988"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/930988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/930989"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=930988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=930988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=930988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}