A new cafe is preparing to launch in Vancouver, but you may be surprised to hear that it\u2019s opening inside a bouldering gym.<\/p>\n
Dubbed Start to Finish Cafe, this new project is actually a total rebrand of PBG Cafe, located inside Progression Bouldering Gym, which was also the former home of the now-closed Bar Terrasse<\/a>.<\/p>\n \u201cMost people don\u2019t even realize the cafe is there!\u201d said Julie Siery, creative director and project manager of Start to Finish, when chatting with Dished.<\/p>\n Siery explained that, as the name implies, the goal is for folks to either start their morning, finish their day, or both at this cafe.<\/p>\n \u201cWhat really prompted the rebrand was wanting to be more intentional with how we show up and connect with Vancouver. I sat in the space and saw how we already serve so many different kinds of demographics doing all different things, which is kinda rare! The rebrand amplifies a stronger voice for what the space already is: a welcoming, comfortable, creative, and adaptable space where community just happens. The name captures that versatility. We want to fill the gaps in the Vancouver scene, whether you are starting or finishing your workday, grabbing food around your climb, meeting up with friends, enjoying a game of chess, or having a couple of drinks,\u201d explained Siery.<\/p>\n On the menu, the team will be serving up freshly made sandwiches, rice bowls, salads, and locally baked goods. The team is working with FUNK Roastery for some specialty coffee alongside plenty of classic cafe drinks.<\/p>\n \u201cSince we are connected to a bouldering gym, we also focus on providing whatever you need for pre-, during-, and post-workout energy, protein, and recovery,\u201d said Siery.<\/p>\n There will also be a selection of alcoholic bevies too (\u201cbecause why not have a beer and a sando while you\u2019re working on that report,\u201d she added).<\/p>\n As for the inspiration behind the branding, Siery said the team wanted something \u201ca little weird and completely different\u201d from what you\u2019d typically see in Vancouver.<\/p>\n \u201cOur alligator\/crocodile mascot, even though [it\u2019s] not a native animal to Canada, can still find a home here with friends,\u201d she said. She also added that the star is meant as a motif to connect us back to our childhood sense of whimsy and nostalgia. As for the bright yellow? Well, it\u2019s both to bring some colour to Vancouver\u2019s typical rainy days, as well as a way to grab attention to the somewhat hidden location.<\/p>\n An exact opening date has yet to be shared, but Start to Finish Cafe is anticipating a mid-November launch.<\/p>\n Start to Finish Cafe<\/p>\n Address:\u00a0Second floor inside Progression Bouldering Gym \u2014 275 E. 10th Ave., Vancouver<\/p>\n Instagram<\/a><\/p>\n Still hungry? Discover Dished Vancouver on TikTok<\/a><\/p>\n