{"id":935031,"date":"2026-10-16T09:50:29","date_gmt":"2026-10-16T09:50:29","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/935031\/"},"modified":"2026-10-16T09:50:29","modified_gmt":"2026-10-16T09:50:29","slug":"a-new-first-of-its-kind-store-just-opened-at-square-one-in-mississauga","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/935031\/","title":{"rendered":"A new first-of-its-kind store just opened at Square One in Mississauga"},"content":{"rendered":"

A global retailer known for its affordable lifestyle products and character merchandise has opened a new kind of store in Mississauga, giving Canadian shoppers the first opportunity to experience a concept previously available only in China.<\/p>\n

MINISO opened its first international SUPER MINISO location at Square One Shopping Centre on Oct. 10, introducing a larger-format store that combines everyday products with collectible merchandise and displays dedicated to popular entertainment characters.<\/p>\n

The opening marks a new chapter for the retailer, which is expanding beyond its traditional lifestyle-goods format to put character merchandise and themed shopping experiences at the centre of its business.<\/p>\n

The 1,000-square-metre store features thousands of products inspired by licensed entertainment properties, alongside beauty products, fashion accessories, travel items and everyday essentials.<\/p>\n

One of the biggest draws for fans is the Canadian debut of the complete NARUTO \u00d7 MINISO collection, along with the Stitch Hit Snooze Series.<\/p>\n

More merchandise featuring Hello Kitty and Friends, Marvel, Chiikawa, Mofusand and other popular characters is also planned, as is a growing range of products featuring MINISO\u2019s own character, YOYO.<\/p>\n

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Rather than simply placing branded merchandise on regular shelves, the SUPER MINISO concept uses themed displays and dedicated areas to make browsing part of the shopping experience.<\/p>\n

That approach is intended to appeal to fans who collect character merchandise as well as shoppers looking for practical, affordable products.<\/p>\n

The concept also reflects the growing importance of licensed characters in retail, where shoppers are drawn to products connected to their favourite anime series, animated characters and entertainment franchises.<\/p>\n

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MINISO has been expanding its Canadian presence with larger stores and character-focused merchandise. In November 2025, it opened its largest Canadian store at West Edmonton Mall, which the company said set a North American single-day sales record.<\/p>\n

The Square One opening takes that strategy a step further by introducing SUPER MINISO outside China for the first time.<\/p>\n

The Mississauga store is part of a wider Canadian rollout planned for October and November. The company has announced additional SUPER MINISO locations for Winnipeg and Montr\u00e9al, while Toronto is expected to get a different concept called MINISO LAND, which places an even greater emphasis on immersive character-themed merchandise.<\/p>\n

For Square One, the opening adds another destination for shoppers interested in collectibles and character-driven merchandise, alongside the usual mix of fashion, beauty and lifestyle retailers.<\/p>\n

MINISO describes SUPER MINISO as a new kind of lifestyle destination that brings together everyday shopping and popular culture, with further product launches planned following the Canadian debut.<\/p>\n

\u00a0<\/p>\n


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