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One of Europe\u2019s top gift retailers is moving forward on its ambitious Canadian expansion plan, with a brand new location slated to open in Mississauga this fall.<\/p>\n
Flying Tiger Copenhagen \u2014 or just Flying Tiger \u2014 is an immensely popular shop that specializes in accessible household supplies.<\/p>\n
The store, which made its Canadian debut in Toronto\u2019s famous CF Eaton Centre, is now expanding well beyond downtown Toronto, having opened a location at Vaughan Mills this past summer; Mississauga\u2019s Square One is shaping up to be its next debut.<\/p>\n
\u201cWe\u2019ve been hearing from people who have been eagerly waiting for us to arrive, so it\u2019s incredibly rewarding to see the opening getting closer and to know that soon they\u2019ll be able to experience the brand for themselves,\u201d Eithne Lavin, general manager of Flying Tiger Copenhagen Canada, told YourCityWithIN in an email.<\/p>\n
In terms of what you can expect, shoppers can find funky home and kitchen supplies, such as cute dish towels, artsy glassware, and a massive selection of European stationery, all of which are put in a retail space that is formatted to allow you to stumble into each section, making a small adventure out of the shopping experience.<\/p>\n
While southern Ontario shopping centres are no strangers to shops selling attractively priced goods, Flying Tiger has turned heads with its plan to expand ambitiously in Canada, the first North American market it\u2019s targeting.<\/p>\n
At the grand opening of the Eaton Centre location in the summer, Lavin told YourCityWithIn that the plan to enter the country was 10 years in the making.<\/p>\n
\u201cIt\u2019s been a long time coming,\u201d she said at the time, adding that this is the 45th market for the company and one that makes sense because of the distinct seasons and the brand\u2019s ability to pivot to offer products geared to not just the weather, but also various holidays.<\/p>\n
\u201cWhy not Canada? It\u2019s part of the global expansion plan. It\u2019s such a wide, diverse market,\u201d she said.<\/p>\n
In an email, Lavin said that items in the store are in a state of constant rotation and that inventories flip with every season. Since the brand opened its first locations in Toronto and Vaughan, it\u2019s moved on from more summery offerings to fall and Halloween-themed products.<\/p>\n
As for why Square One is the next stop on its list, Lavin said that setting up shop in the GTA\u2019s largest and most undisputed shopping centre was a no-brainer.<\/p>\n
\u201cIt\u2019s a destination where people come to discover new brands, spend time with family and friends, and find something unexpected\u2014and that sense of discovery is at the heart of what we do. We\u2019re looking forward to becoming part of the Square One community and bringing our unique mix of Danish design, creativity and everyday affordability to Mississauga.\u201d<\/p>\n
In terms of how Flying Tiger stands out amid the competition of the suburban shopping mall, Lavin said that Flying Tiger doesn\u2019t compare itself to brands with similar product assortments.<\/p>\n
\u201cIt\u2019s design, it\u2019s value, and it\u2019s this in-store experience that we offer. So we feel like we\u2019re unique on the market,\u201d Lavin told YourCityWithIN during a previous interview.<\/p>\n
Lavin further indicated \u2014 amid the GTA\u2019s current cost-of-living crisis \u2014 that Flying Tiger\u2019s established reputation for affordability is perfect for the modern era, as people are looking for high quality that won\u2019t drain their wallets.<\/p>\n
As a result, 80 per cent what\u2019s on shelves, whether toys, games, office supplies, or home and kitchen goods, is under $10.<\/p>\n
Beyond that, Flying Tiger\u2019s team in Scandinavia designs everything in-house.<\/p>\n
As for the primary clientele Flying Tiger is looking to entice, there is really no one group, as Lavin indicated that the store, due to its balancing act of quality and quantity, is for just about everyone.<\/p>\n
\u201cTo see people are genuinely excited about it. We\u2019ve got reactions of people who are looking forward to exploring the brand for the first time.\u201d<\/p>\n
As for when the GTA can expect this new location to open its doors, the Square One Flying Tiger location is expected to open Nov. 10.<\/p>\n
\u201cWe\u2019re looking forward to becoming part of the Square One community and bringing our unique mix of Danish design, creativity and everyday affordability to Mississauga. There\u2019s a lot we\u2019re excited to share, and we can\u2019t wait to welcome everyone through our doors soon!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Preferred Region How does this work? One of Europe\u2019s top gift retailers is moving forward on its ambitious…\n","protected":false},"author":2,"featured_media":941274,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[194297],"tags":[49,48,55405],"class_list":["post-941273","post","type-post","status-publish","format-standard","has-post-thumbnail","category-mississauga","tag-ca","tag-canada","tag-mississauga"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/941273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=941273"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/941273\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/941274"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=941273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=941273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=941273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}