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<\/p>\nCurling Canada has launched a \u201cFuture of Canadian Curling\u201d campaign that includes a seven-point infographic of goals and actions for curlers, clubs, athletes, coaches, provincial and territorial associations, government, sponsors and Curling Canada itself.<\/p>\n
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The CEO will write this winter about shifts curling can make on the organization\u2019s website.<\/p>\n
\u201cThere\u2019s just an opportunity to kind of get together behind a bit of a shared purpose, a shared reason for being. I think it\u2019s time,\u201d he said. \u201cYou saw the Future of Sport Commission report where they talked about fragmentation and lack of direction.<\/p>\n
\u201cWe had some conversations with our member associations this spring and we worked together on a bit of a \u2018what is success?\u2019 From that, it turned into there\u2019s a few small tweaks in how we think and people will be able to kind of share the same success, the same North Star.\u201d<\/p>\n
He points out that when people say \u201cI\u2019m a curler\u201d as opposed to \u201cI play curling,\u201d they identify strongly with a sport community.<\/p>\n
That\u2019s a card that clubs, and the people in them, can play in recruiting and retaining people in the sport.<\/p>\n
\u201cThe experience that somebody has is what retains them, is what keeps them coming back,\u201d Thiessen said. \u201cThere\u2019s that first experience when they walk through the door that you want to be memorable and you want them to say \u2018I really enjoyed myself,\u2019 but returning and having the same experience or a better experience.<\/p>\n
\u201cFacilities really matter. Someone would say,\u2019 Well, what is Curling Canada doing for facilities?\u2019 Even with the investment from the Government of Canada, we don\u2019t have the investment to go out and upgrade 850 facilities, but we can coach up the people in the system to go to those places and treat those clubs more as businesses to start to be future-focused, to stop just solving the problems of today or yesterday and start making plans.\u201d<\/p>\n
This report by The Canadian Press was first published Oct. 23, 2026.<\/p>\n
Donna Spencer, The Canadian Press<\/p>\n","protected":false},"excerpt":{"rendered":"Curling Canada has launched a \u201cFuture of Canadian Curling\u201d campaign that includes a seven-point infographic of goals and…\n","protected":false},"author":2,"featured_media":943166,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[49,48,44],"class_list":["post-943165","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-ca","tag-canada","tag-news"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/943165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=943165"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/943165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/943166"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=943165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=943165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=943165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}