{"id":947716,"date":"2026-10-27T04:00:15","date_gmt":"2026-10-27T04:00:15","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/947716\/"},"modified":"2026-10-27T04:00:15","modified_gmt":"2026-10-27T04:00:15","slug":"mma-announces-smarties-thailand-2026-winners-recognizing-marketing-that-delivers-business-impact","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/947716\/","title":{"rendered":"MMA Announces SMARTIES\u2122 Thailand 2026 Winners, Recognizing Marketing That Delivers Business Impact\u00a0\u00a0"},"content":{"rendered":"

\u200b<\/p>\n

BANGKOK, Oct. 27, 2026 \/PRNewswire\/ \u2014 Marketing + Media Alliance (MMA) today announced the winners of the SMARTIES\u2122 Thailand 2026 Awards at the Gala Night held at Hyatt Regency Bangkok Sukhumvit. This year\u2019s results reflect a Thai marketing industry at a new level of maturity: brands mastering the intersection of social commerce, AI-powered media, and deeply local consumer understanding to drive quantifiable business growth. These winning campaigns capture the very spirit of SMARTIES\u2122. Bold ideas, sharp strategy, and business impact that speaks for itself.<\/p>\n

\n \"MMA\n <\/p>\n

\u201cThailand\u2019s marketing industry has crossed a threshold this year. The campaigns we recognized at SMARTIES\u2122 2026 are globally competitive. What sets the best Thai work apart is how seamlessly brands have integrated data, AI, and platform intelligence into the creative process. These are not technology-led campaigns that happen to be creative. They are audience-first ideas that use technology to deliver at scale. That is a meaningful distinction, and it is one the rest of Asia Pacific should be paying close attention to.\u201d<\/p>\n

Rohit Dadwal, CEO, MMA APAC and Global Head of SMARTIES\u2122<\/p>\n

SMARTIES\u2122 Thailand 2026 Winners<\/p>\n

Best In Show: GrabFood Mega Gale<\/p>\n

Advertiser of the Year: Nestl\u00e9<\/p>\n

Brand of the Year: Grab<\/p>\n

National Advertiser of the Year: Krungthai Bank PLC<\/p>\n

Local Brand of the Year: B-Quik<\/p>\n

Juror\u2019s Choice Award of the Year: The Rejuvenation Project by Miner\u00e9<\/p>\n

Most Resilient Brand of the Year: NESCAF\u00c9<\/p>\n

Holding Agency Company of the Year: Publicis Groupe<\/p>\n

Media Agency of the Year: OpenMind Thailand \u2014 WPP Media<\/p>\n

Creative Agency of the Year: Leo Bangkok<\/p>\n

Independent Agency of the Year: M&C Saatchi<\/p>\n

Specialist Agency of the Year: Plan B Eleven<\/p>\n

Publisher of the Year: Grab<\/p>\n

View the complete list of winners.<\/a><\/p>\n

Recognizing Marketing Excellence Through Rigorous Evaluation <\/p>\n

All submissions underwent a two-stage evaluation. A Qualifying Jury of senior marketing and industry professionals reviewed every entry. An esteemed Grand Jury comprising exclusively of marketers, including CEOs and CMOs, assessed each campaign with a strict focus on measurable business impact. Winners earn global recognition through the SMARTIES\u2122 Business Impact Index, WARC Media 100, and RECMA\u2019s global agency scoring.<\/p>\n

The SMARTIES\u2122 Thailand 2026 Gala Night took place on October 26, 2026, at Hyatt Regency Bangkok Sukhumvit.\u00a0<\/p>\n

Marketing + Media Alliance (MMA) is the global, nonprofit alliance of CMOs and senior marketing leaders working to advance marketers\u2019 ability to create value.<\/p>\n

SMARTIES\u2122 is the only global awards program that measures marketing innovation through business impact. mmaglobal.com<\/a><\/p>\n

\"Cision\" View original content to download multimedia:https:\/\/www.prnewswire.com\/apac\/news-releases\/mma-announces-smarties-thailand-2026-winners-recognizing-marketing-that-delivers-business-impact-302919275.html<\/a><\/p>\n

SOURCE Marketing + Media Alliance (MMA)<\/p>\n

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