Food Bytes with Sarah Patterson podcast,<\/a> which drops this Thursday.<\/p>\nAn early red flag came when the big internet companies started buying entire libraries of content.<\/p>\n
\u201cYou could see where it was going,\u201d says Osher.\u00a0\u201cBut people kind of stuck their fingers in their ears and went to lunch and thought \u2018Nope! This is how it\u2019s always gonna be!\u2019\u201d<\/p>\n
\u201cAnd it wasn\u2019t.\u201d<\/p>\n
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Working in radio himself at the time, Osher says \u201cI was too busy trying to be as good as I could as a broadcaster to look up and notice share prices and ratings and things like that.\u201d<\/p>\n
\u201cBy the time I looked up, I was the only one left.\u201d<\/p>\n
Whilst Osher hadn\u2019t specifically planned on a radio or television career, he knew from a young age that he\u2019d end up doing something which connected with people through performance.<\/p>\n
Aged five, he remembers standing on a coffee table, conducting the orchestra that was playing over the TV test pattern.<\/p>\n
\u201cIt was the hottest show on television in Brisbane in 1979, because it was on all day \u2026 on three separate channels!\u201d he laughs.<\/p>\n
Music came before radio, with Osher a regular fixture on Brisbane\u2019s band scene.<\/p>\n
At the age of of 20, he started working as a Black Thunder pilot and hosting mid-awn shifts on B105.<\/p>\n
\u201cI kind of fell into radio and just happened to be good at it, because I was able to use all the skills and knowledge from connecting with an audience in front of me in a crowd to connecting with people on a microphone,\u201d he says.<\/p>\n
\u201cI was very, very lucky that I just happened to be the right guy in the right place in front of the right person who needed what I had.\u201d<\/p>\n
\u201cThat was it. There was nothing particularly special about me at the time.\u201d<\/p>\n
Once he had his foot in the door, Osher threw himself into radio.<\/p>\n
\u201cI probably worked harder than other people and just committed myself to not being terrible and actively seeking out how I could have been better,\u201d he remembers.<\/p>\n
\u201cPeople seemed to like what I did, and I just fell upwards.\u201d<\/p>\n
He certainly did.<\/p>\n
Not only did Osher go on to host classic radio programs including Take 40 Australia and The Hot Hits, his TV career took off like wildfire.<\/p>\n
Osher found himself presenting everything from Channel V\u2019s flagship music request show to Australian Idol, making him one of the most familiar faces in the country.<\/p>\n
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Of the comparison between radio and TV, Osher says \u201cRadio is very, very structured.\u201d<\/p>\n
\u201cIf you think about a pop song, there\u2019s the intro, verse, chorus, verse, chorus, bridge, chorus, chorus, fade, out. Radio talk breaks have a similar structure to them\u201d<\/p>\n
Being able to transfer the knowledge of how that works was a source of fascination for Osher, who says \u201cI was very much into the art of the broadcasting.\u201d<\/p>\n
Osher says at Channel V, he was fortunate to work with the ex-ABC head honchos who were the driving force behind triple j going national.<\/p>\n
\u201cThey understood there\u2019s a balance between art and commerce.\u201d<\/p>\n
\u201cOur bosses \u2013 who were legends of the industry, Jacquie Riddell and Barry Chapman \u2013 they would just go to war with the board, saying \u2018No, we have to do this. We have to take a bus on the road with a satellite dish and go and do a small festival in a field at Dubbo.\u201d<\/p>\n
\u201cIn radio and television, you do need to have that person who pushes and agitates for that budget and protects the creative part of things, because one can\u2019t exist without the other.\u201d<\/p>\n
\u201cYou can\u2019t just all be bean counters and go \u2018How can we save money here?\u2019 Well, you know \u2026 things cost money, man.\u201d<\/p>\n
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<\/p>\n
On the day I spoke to Osher, he\u2019d been at The Fox in Melbourne, promoting his new book called So What? Now What? with the brekky team of Fifi, Fev & Nick.<\/p>\n
\u201cI got there before everything was open,\u201d says Osher.<\/p>\n
\u201cI got out of the lift \u2013 and in this modern time, if you don\u2019t have a pass, you can\u2019t get anywhere \u2013 and I\u2019m standing there in the hallway and this big, tall fella comes out and he goes \u2018Oh hey. How are you going? I\u2019m the Content Director for Triple M. Can I help you with anything?\u2019\u201d<\/p>\n
\u201cI said \u2018Yes! A job!\u2019\u201d Osher laughs.<\/p>\n
Osher G\u00fcnsberg\u2019s new book So What? Now What? \u2013 a guide on how to stop being stuck and start living \u2013 is out now.<\/p>\n
*Images: Instagram<\/p>\n","protected":false},"excerpt":{"rendered":"Osher G\u00fcnsberg likens the Australian radio industry today to the taxi industry after Uber first launched here. \u201cYou\u2019ve…\n","protected":false},"author":2,"featured_media":94788,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[49,48,75,341],"class_list":["post-94787","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-ca","tag-canada","tag-entertainment","tag-music"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/94787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=94787"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/94787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/94788"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=94787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=94787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=94787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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