{"id":951679,"date":"2026-10-30T08:30:09","date_gmt":"2026-10-30T08:30:09","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/951679\/"},"modified":"2026-10-30T08:30:09","modified_gmt":"2026-10-30T08:30:09","slug":"how-talking-about-manchester-united-cycle-of-doom-became-an-industry","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/951679\/","title":{"rendered":"How talking about Manchester United cycle of doom became an industry"},"content":{"rendered":"<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Whether supporters feel comments from ex-players are damaging or not differs from fan to fan, but what cannot be denied is how difficult it is to escape their views. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Sky Sports pundit Gary Neville provided scathing on-air commentary during United&#8217;s 3-0 defeat by <a href=\"https:\/\/www.bbc.com\/sport\/football\/teams\/afc-bournemouth\" class=\"ssrcss-18834jl-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">Bournemouth<\/a> last Sunday, before conducting a post-match podcast in the Old Trafford gantry in which he accused some of their players of being unprofessional.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;There&#8217;s a couple of them&#8230; I live in Manchester and they&#8217;re not that professional, some of them,&#8221; Neville stated. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I&#8217;ve got no time for them. There&#8217;s a few of them that don&#8217;t go to bed at the right time. Don&#8217;t eat the right things. Don&#8217;t think about <a href=\"https:\/\/www.bbc.com\/sport\/football\/teams\/manchester-united\" class=\"ssrcss-18834jl-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">Manchester United<\/a> every single minute of every single day.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But it&#8217;s digital and streaming platforms that are re-defining a new age of analysis. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Neville launched The Overlap in 2021, and its success across video and podcast platforms has seen the channel become one of the most influential outlets in sports media. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">On Tuesday, Wayne Rooney appeared on Neville&#8217;s <a href=\"https:\/\/www.bbc.com\/sport\/football\/teams\/manchester-united\" class=\"ssrcss-18834jl-InlineLink e1kn3p7n0\" rel=\"nofollow noopener\" target=\"_blank\">Manchester United<\/a>-dedicated YouTube channel &#8216;Stick to United&#8217; where he said Carrick&#8217;s players &#8220;need a firework up their a***&#8221;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Neville has since hosted his own The Overlap show where he said managers sometimes need to be sacked &#8220;for their own good&#8221;, while ex-United captain Roy Keane said Carrick and his backroom staff are &#8220;lucky boys&#8221; to still be in jobs.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Neville acquired a network of YouTube channels from United influencer Mark Goldbridge last summer, which has significantly increased the channel&#8217;s coverage of the club. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Largely known for viral clips of his expletive-laden rants during streamed &#8216;watchalongs&#8217; of their matches, Goldbridge&#8217;s YouTube channels had amassed more than 3.7million subscribers.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Goldbridge &#8211; whose real name is Brent di Cesare &#8211; now co-hosts the &#8216;Stick to United&#8217; show with Rooney, the club&#8217;s record goalscorer. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">But Neville, Rooney and Keane are far from the only ones setting the agenda. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Class of &#8217;92 pair Paul Scholes and Nicky Butt co-host their own podcast called &#8216;The Good, The Bad &amp; The Football&#8217;.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Before last season&#8217;s Manchester derby at Old Trafford &#8211; Carrick&#8217;s first home game in charge &#8211; Butt said City striker Erling Haaland would &#8220;pick Lisandro Martinez up and run with him&#8221;, while Scholes said the Norway forward would &#8220;throw him in the net&#8221; after scoring.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">United won the game 2-0, with Martinez putting in a stellar performance. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Asked about Scholes&#8217; comments after the match, the Argentine defender said: &#8220;Honestly, he can say whatever he wants. I told him already, if he wants to say something to me, he can come to wherever he wants. To my house, wherever. I don&#8217;t care.&#8221;<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">Asked during Thursday&#8217;s news conference how he deals with the &#8216;noise&#8217; from former team-mates and ex-players, Carrick said he avoids it as best he can.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I don&#8217;t see it really. I see the things that I need to see,&#8221; he added.<\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I don&#8217;t look for it &#8211; it doesn&#8217;t really help in any way. <\/p>\n<p class=\"ssrcss-1q0x1qg-Paragraph e1jhz7w10\">&#8220;I&#8217;ve said it before, I care about what the supporters think. I care about what it feels like in the stadium, and them travelling to games for us, to come and see us and support us. I care about what we give them, and what we offer them, and what they see. I genuinely don&#8217;t take any notice of anything else.&#8221; <\/p>\n","protected":false},"excerpt":{"rendered":"Whether supporters feel comments from ex-players are damaging or not differs from fan to fan, but what cannot&hellip;\n","protected":false},"author":2,"featured_media":951680,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[440],"tags":[49,48,561,82],"class_list":["post-951679","post","type-post","status-publish","format-standard","has-post-thumbnail","category-soccer","tag-ca","tag-canada","tag-soccer","tag-sports"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/951679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=951679"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/951679\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/951680"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=951679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=951679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=951679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}