{"id":956826,"date":"2026-11-03T14:14:11","date_gmt":"2026-11-03T14:14:11","guid":{"rendered":"https:\/\/www.newsbeep.com\/ca\/956826\/"},"modified":"2026-11-03T14:14:11","modified_gmt":"2026-11-03T14:14:11","slug":"pepsico-canada-awarded-for-concise-communications-plan-prioritizing-meaningful-employee-moments","status":"publish","type":"post","link":"https:\/\/www.newsbeep.com\/ca\/956826\/","title":{"rendered":"PepsiCo Canada awarded for concise communications plan prioritizing meaningful employee moments"},"content":{"rendered":"<p>With 13,000 Canadian employees spread across offices and frontline working environments, PepsiCo\u2019s rewards team relies on different delivery methods when reaching out to its workforce, who access their benefits information differently, she notes.\n<\/p>\n<p>Read: <a href=\"https:\/\/www.benefitscanada.com\/news\/bencan\/who-are-the-winners-of-the-2026-workplace-benefits-awards\/\" rel=\"nofollow noopener\" target=\"_blank\">Who are the winners of the 2026 Workplace Benefits Awards?<\/a>\n<\/p>\n<p>\u201cWe try to come up with ideas on how we can reach those employees so they have the same information that someone that does have access to an email.\u201d\n<\/p>\n<p>The organization prioritizes mobile-friendly digital content that can quickly deliver answers and more information on its benefits solutions, according to its awards entry. It also leverages social media-style internal engagement tools with simple visuals and even emojis to drive a more approachable and less transactional style of communications.\n<\/p>\n<p>Also, instead of relying on typical awareness language that can be easily ignored, PepsiCo uses action-oriented phrases, such as, \u2018You\u2019re leaving money on the table, increase your contribution today and maximize the match!\u2019 in its messages to try to incentivize employees to review their offerings or even update their beneficiaries.\n<\/p>\n<p>By leaning on action statements, Le and her team are targeting simper messaging to all employees. They\u2019re also using a strategy based on a timeline of \u201cmoments that matter\u201d as a communications framework.\n<\/p>\n<p>Read: <a href=\"https:\/\/www.benefitscanada.com\/archives_\/benefits-canada-archive\/pepsico-canada-enhances-financial-wellness-strategy-with-personalized-platform\/\" rel=\"nofollow noopener\" target=\"_blank\">PepsiCo Canada enhances financial wellness strategy with personalized platform<\/a><\/p>\n<p>The team also aligns benefits communications to a variety of meaningful moments in someone\u2019s life \u2014 getting married, starting a family, buying a home, gender transition or preparing for retirement, for example, which helps them deliver timely communications that make benefits feel intuitive and supportive.\n<\/p>\n<p>A fan of behavioural science, Le says she relies on it to activate employee actions, noting it removes any unnecessary barriers of entry. Instead of requiring five points of entry through clicks or taps on a smartphone, employees can access information directly with a QR code, she adds.\n<\/p>\n<p>PepsiCo is also taking significant steps to adopt artificial intelligence technology solutions that can simplify communications. Instead of relying on a 20-page booklet, AI can instead leverage a one-page bulletin information method that takes seconds for the employee to review, she says.\n<\/p>\n<p>\u201c[Employees are] able to ask an AI agent exactly what they\u2019re looking for. Those are the things that we\u2019re looking at and exploring over the next couple of years.\u201d\n<\/p>\n<p>Visit Benefits Canada to learn more about the <a href=\"https:\/\/www.benefitscanada.com\/microsite\/benefits-canada\/awards\/workplace-benefits-awards\/\" rel=\"nofollow noopener\" target=\"_blank\">2026 Workplace Benefits Awards<\/a> winners in the coming days.\n\t\t\t\t\t\t\t\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"With 13,000 Canadian employees spread across offices and frontline working environments, PepsiCo\u2019s rewards team relies on different delivery&hellip;\n","protected":false},"author":2,"featured_media":956827,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[326989,276,326991,262957,262963,49,48,246556,76749,283637,5140,148,36006,44,1705,326990],"class_list":["post-956826","post","type-post","status-publish","format-standard","has-post-thumbnail","category-canada","tag-2026-workplace-benefits-awards","tag-artificial-intelligence","tag-behavioural-science","tag-benefits-communication","tag-benefits-technology","tag-ca","tag-canada","tag-digital-engagement","tag-employee-engagement","tag-employee-wellness","tag-frontline-workers","tag-health-wellness","tag-health-benefits","tag-news","tag-retirement","tag-targeted-communication"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/956826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=956826"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/956826\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/956827"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=956826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=956826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=956826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}