This story was updated to add new information.<\/p>\n
K-Love Inc.,<\/a> the Tennessee-based Christian radio network, is buying Milwaukee stations WLDB-FM (93.3)<\/a> and WLUM-FM (102.1).<\/a><\/p>\n The Milwaukee stations, currently operated by Milwaukee Radio Alliance,<\/a> are selling for $4 million pending approval by the Federal Communications Commission, according to documents posted on the FCC’s website Aug. 25.<\/p>\n Industry news site RadioInsight<\/a> first reported on the sale.<\/p>\n A query sent to Milwaukee Radio Alliance didn’t draw an immediate response.<\/p>\n Based in Franklin, Tennessee, K-Love operates in more than a half-dozen markets in Wisconsin, including WLVE-FM (105.3), which is licensed to Mukwonago. The company has more than 500 stations in all.<\/p>\n According to Nielsen ratings data posted by RadioInsight,<\/a> WLDB \u2014 an adult contemporary station known for being the first in Milwaukee to switch over to Christmas music each year<\/a> \u2014 ranked sixth in overall audience share in the Milwaukee radio market. Rock station WLUM, which has sponsored a number of big concerts in Milwaukee including its annual Big Snow Shows, ranks 10th \u2014 tied with WLVE.<\/p>\n This year has seen the departures of several on-air voices at WLDB, including John Schroeder,<\/a> Melissa Jordan<\/a> and longtime morning host Jon Adler.<\/a><\/p>\n Milwaukee Radio Alliance, a partnership between All-Pro Broadcasting and Times-Shamrock, also owns oldies station WZTI-AM (1290), aka Fonz FM,<\/a> and contemporary country station Froggy FM,<\/a> airing on 100.3 and 107.3 FM in Milwaukee.<\/p>\n","protected":false},"excerpt":{"rendered":"This story was updated to add new information. K-Love Inc., the Tennessee-based Christian radio network, is buying Milwaukee…\n","protected":false},"author":2,"featured_media":97587,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[1338,76,11531,49,48,75,1337,1348,7670,341,2034,1333,2042,1893,11530,11536,56760,56761,39,1335,12112],"class_list":["post-97586","post","type-post","status-publish","format-standard","has-post-thumbnail","category-music","tag-affiliate","tag-arts","tag-belief","tag-ca","tag-canada","tag-entertainment","tag-local","tag-local-affiliate-arts-u0026-entertainment","tag-milwaukee","tag-music","tag-neutral","tag-overall","tag-overall-neutral","tag-radio","tag-religion","tag-religion-u0026-belief","tag-religious","tag-religious-music","tag-top-stories","tag-u0026","tag-wi"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/97586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=97586"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/97586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/97587"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=97586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=97586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=97586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}