stated<\/a> at the eighth Morocco Today Forum (MTF).<\/p>\nThe minister stressed that this momentum presents opportunities for both large Moroccan companies with the necessary scale to accelerate growth and for small and medium enterprises (SMEs) that must be fully integrated into this transformation.<\/p>\n
\u201cWhat we are experiencing today constitutes a transformation boulevard for our country, not on the horizon of 2030, but right now, serving a more inclusive future,\u201d she added.<\/p>\n
Fettah noted that the World Cup co-hosting also offers a major opportunity to accelerate artisans\u2019 access to financial services through mobile banking while strengthening mobility and connectivity infrastructure essential for sustainable and equitable territorial transformation.<\/p>\n
Building trust in digital Morocco<\/p>\n
In the digital sphere, Amal El Fallah Seghrouchni, Minister Delegate for Digital Transition and Administrative Reform, outlined the foundations of a new service culture necessary to support this strategic project.<\/p>\n
She described three essential pillars: trust in digital technology, citizens\u2019 capacity to interact with digital tools, and accountability, which is crucial for evaluating public services.<\/p>\n
Regarding trust, \u201cwe are currently working on the digital law, which will be proposed next fall after validation by the competent authorities, then submitted to Parliament,\u201d Seghrouchni revealed.<\/p>\n
This law, developed in close collaboration with the National Commission for the Control of Personal Data Protection (CNDP), the General Directorate of National Security (DGSN), the General Directorate of Information Systems Security (DGSSI), and the Digital Development Agency (ADD), aims to establish a lasting climate of trust between citizens and digital services, she explained.<\/p>\n
The minister added that beyond training and awareness initiatives, her department is investing in generative artificial intelligence, an essential vector for democratizing digital access.<\/p>\n
World Cup as catalyst for growth<\/p>\n
Expanding on the economic benefits, Industry and Commerce Minister Ryad Mezzour pointed out that the mega-event drives public investments by offering enhanced visibility and stronger incentives across industrial sectors.<\/p>\n
\u201cToday, this unifying project accelerates our investments, particularly public ones, by offering better visibility and reinforced incentives for investment in various industrial sectors,\u201d Mezzour said.<\/p>\n
He identified construction, railway, and airport sectors as prime candidates to attract investors, noting these sectors align with Morocco\u2019s structured development process that increasingly distinguishes itself through sustained growth and a recognized position among the world\u2019s most competitive economies.<\/p>\n
\u201cThe challenge is to make the 2030 World Cup a sustainable transformation lever by mobilizing long-term investments that will allow Morocco to take a significant step in the Kingdom\u2019s development,\u201d Mezzour explained.<\/p>\n
2030: Morocco\u2019s strategic leap<\/p>\n
Contributing to the discussion, Fouzi Lekjaa, President of the 2030 World Cup Committee and the Royal Moroccan Football Federation (FRMF), affirmed that the joint organization of the World Cup will inject new momentum into infrastructure, economy, and employment while enhancing Africa\u2019s image globally.<\/p>\n
\u201cMore than a football event, this World Cup is an institutional, economic, strategic, geopolitical, and civilizational occasion that serves as an accelerator of growth and ongoing transformations,\u201d Lekjaa declared in an address read by Mouad Hajji, General Coordinator at FRMF.<\/p>\n
He clarified that this sporting event provides an exceptional platform to consolidate achievements, stimulate investments, strengthen infrastructure, modernize territorial governance, and cement Morocco\u2019s international influence.<\/p>\n
Lekjaa added that organizing this sporting event \u201cis neither coincidental nor a matter of circumstance but part of a clear strategic process guided by King Mohammed VI\u2019s enlightened vision.\u201d<\/p>\n
On the international front, Miguel Angel Moratinos, UN High Representative for the Alliance of Civilizations, praised Morocco\u2019s profound transformations across various fields under Royal leadership. Speaking at the forum\u2019s opening, Moratinos expressed admiration for \u201cMorocco\u2019s progress path, aligned with the King\u2019s visionary guidance.\u201d<\/p>\n
\u201cThe 2030 deadline constitutes an opportunity for the Kingdom to continue its momentum of reforms and move forward in implementing its major development projects,\u201d Moratinos stated.<\/p>\n
He added that for the UN, 2030 is a reference year to evaluate results of the 2030 agenda in various domains, particularly poverty elimination and education improvement, with Rabat poised to make important contributions to this international dynamic.<\/p>\n
The former Spanish foreign minister also mentioned growing support for Morocco\u2019s autonomy initiative to resolve the Sahara dispute, as evidenced by backing from numerous countries across different continents, including Spain.<\/p>\n
World Cup to boost GDP<\/p>\n
Shifting to the business perspective, Confederation of Moroccan Enterprises (CGEM) President Chakib Alj asserted that the projects and expected benefits from co-hosting would position Morocco as a key driver for the entire region. He urged the Moroccan private sector to fully seize opportunities in tourism, transport, and digital sectors.<\/p>\n
In the financial sector, Mohamed El Kettani, CEO of Attijariwafa Bank, declared that the Moroccan banking sector plays a central role in national economic advancement by mobilizing long-term financing for structural infrastructure projects and actively supporting economic modernization through public-private partnerships.<\/p>\n
At the government level, Head of Government Aziz Akhannouch characterized<\/a> the tournament as more than a sporting event, calling it a \u201cstrategic transformation accelerator\u201d that consolidates Morocco\u2019s ongoing development.<\/p>\n\u201cIt\u2019s an opportunity to realize, at all levels, the Royal Will to consolidate the foundations of a dynamic, inclusive and sovereign Morocco,\u201d Akhannouch stated in a video address.<\/p>\n
The scope of investment is substantial, with plans approaching MAD 500 billion ($50 billion), according to Mohammed Haitami, CEO of Le Matin Group, which organized the forum.<\/p>\n
Based on FIFA projections and macroeconomic analyses cited by Morocco\u2019s Ambassador to the United States Youssef Amrani, the World Cup could generate a direct and indirect impact equivalent to 4% of Morocco\u2019s GDP through investment, employment, tourism, and global image enhancement.<\/p>\n
The MTF 2025, themed \u201cVision of a King \u2013 Morocco 2030: Consolidating the Foundations of a Great Nation,\u201d brought together national and international decision-makers, researchers, and key figures from sports, economic, digital, and media sectors.<\/p>\n","protected":false},"excerpt":{"rendered":"Marrakech \u2013 Morocco\u2019s co-hosting of the 2030 FIFA World Cup alongside Spain and Portugal will generate more than…\n","protected":false},"author":2,"featured_media":9889,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[9884,45,49,48,46],"class_list":["post-9888","post","type-post","status-publish","format-standard","has-post-thumbnail","category-economy","tag-2030-world-cup","tag-business","tag-ca","tag-canada","tag-economy"],"_links":{"self":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/9888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/comments?post=9888"}],"version-history":[{"count":0,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/posts\/9888\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media\/9889"}],"wp:attachment":[{"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/media?parent=9888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/categories?post=9888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsbeep.com\/ca\/wp-json\/wp\/v2\/tags?post=9888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}