Jill Keogh’s award-winning beauty brand Sadies Secrets was inspired by her glamorous granny, Sadie Rafter; still her most loyal customer in spite of living with dementia
Jill Keogh and her granny Sadie Rafter. Photo: Gerry Mooney
Twenty minutes into our chat in a Dublin hotel about her beauty brand Sadies Secrets, inspired by her glamorous grandmother Sadie Rafter, entrepreneur Jill Keogh is in tears.
“I’ve shown [the products] to her and I think she would really love them but she doesn’t understand,” she says, composing herself. “It is so hard because she’s there, but you can’t have the same conversations as before.”