RunSignup, the US-based registration and technology provider for endurance events, has released its September 2025 race registration analysis for the US market.
According to the company, it has surpassed a 50% market share for new races.
Key findings from the report show that, in the USA, overall:
Year-on-year race growth slowed from 8% in 2024 to 2% in 2025.
However, transaction volume rose by 5%, which is attributed to an estimated 3% increase in average registration prices.
RunSignup’s own data shows it processed 922,724 registrations in August, a 15% year-over-year increase. Year-to-date, it has processed 6.78 million registrations, up 14% from 5.94 million in the same period last year. The company adds that it is on pace to support 11 million registrations in 2025.
RunSignup now claims more than 50% market share for new races in the USA. The company’s report also notes that the top 100 races account for fewer than two million participants annually, compared with RunSignup’s broader base.
Overall churn for RunSignup events reportedly remains low at 3.4%. RunSignup-based events also generated 5.5 million visits in July 2025, a figure the company states is nearly six times the US traffic of its largest competitor.
The report also highlights that while some registration platforms focus on large events, RunSignup continues to expand across smaller and midsize races.
Bob Bickel, Founder and CEO of RunSignup, said “Our long-term commitment has always been to serve the full endurance community – big and small – with fair pricing, reliable technology, and a self-serve platform that scales with the needs of race directors and timers.
“Crossing the 50% market share threshold validates that strategy, but more importantly, it reaffirms our belief in building an open, sustainable, and community-driven business model.”