Delivering Personalized Discovery to Boost Wine Sales
September 10, 2025 (Davis, CA) — PairAnything, the AI-powered wine discovery and recommendation platform, today announced the launch of its Wine Recommender™
App on the Shopify App Store. Designed especially for wine producers and retailers, the intelligent tool transforms online browsing into a personalized, engaging shopping experience that increases customer confidence and drives sales.
Today’s consumers want simplicity, personalization, and a sense of connection when shopping online. The PairAnything Wine Recommender™ delivers exactly that: through a quick and intuitive quiz experience, shoppers receive tailored wine recommendations and pairing suggestions, removing uncertainty and inspiring confidence in their purchases.
“We’re thrilled to bring the PairAnything Wine Recommender™ to the Shopify App Store,” said Christy Serrato, Founder & CEO of PairAnything. “Wine is deeply personal, and with so many options, consumers often feel overwhelmed. Our PairAnything App removes that friction by helping shoppers feel confident in their decisions, and by connecting them with wines they’ll genuinely love and enjoy.”
Driving Engagement and Conversions
Early adopters of the Wine Recommender™ are already seeing results. “PairAnything is an incredible app with an amazing team behind it. We’ve received tremendous feedback from our customers who have used it,” said Brandon Austin, CTO & co-founder of Domaine Dardagny Swiss Wine Imports. “The integration for our wines was seamless, and the Wine Recommender quiz has helped our customers select the right wines from our store. Now shoppers are engaging more deeply online and leaving with selections that feel curated for them.”
Easy to Use
The PairAnything Wine Recommender™ integrates seamlessly with Shopify, requiring no coding. Wine producers and retailers can easily customize the app to reflect their brand, showcase their product portfolio, and guide shoppers through a personalized shopping journey that resonates with today’s diverse and experience-driven wine consumers.
Now available on the Shopify App Store to turn online visits into sales: https://apps.shopify.com/pairanything.
About PairAnything
PairAnything is an AI-powered discovery and recommendation platform that helps wine producers and retailers grow sales by engaging today’s diverse, experience-driven shoppers. Delivered as recommendation-as-a-service, our technology simplifies wine discovery with personalized choices and pairing suggestions, transforming indecision into confident purchases. Inspired by our founder’s challenge to make wine approachable and inclusive across all cuisines and occasions, PairAnything empowers businesses to deepen customer engagement, delight visitors, and drive lasting loyalty. Learn more at www.PairAnything.com/.