Aviva Ireland has renewed its sponsorship of the Aviva Stadium until at least 2030 as part of a five-year deal with the IRFU and FAI.
The insurer has held the naming rights to the stadium since 2010 following the redevelopment of the ground formerly known as Lansdowne Road.
As part of this latest deal, Aviva will remain an official sponsor of the Irish men’s national rugby team and the men’s and women’s national football teams.
Since opening, the Aviva Stadium has hosted many international rugby and football matches as well as gigs and major cultural events. In all, it has hosted more than 250 major events attended by over 11.5m people
The sponsorship has been the cornerstone of Aviva’s venue-led sponsorship strategy across Ireland and the UK and led to similar partnership with Factory International and Manchester City Council in 2023, which saw Aviva UK secure the naming rights to Aviva Studios, a landmark arts, culture and music venue in Manchester.
As part of the renewed partnerships with Ireland’s national governing bodies for rugby and football, Aviva Ireland will continue its support of the IRFU’s Mini Rugby National Festival and the FAI’s In Her Boots education and awareness programme.
“We are very proud to announce the extension of our sponsorships of the Stadium, IRFU, and FAI. We greatly value our association with this iconic sporting venue and our national rugby and football teams,” said Declan O’Rourke, CEO of Aviva Insurance Ireland.
“We are looking forward to further developing our association with the FAI and IRFU in support of Irish football and rugby.”
Barry Cudmore, CEO of Aviva Life and Pensions Ireland DAC, said the sponsorship reflects how much Aviva values “being connected to such an iconic venue and, through it, our national rugby and football teams.
“Supporting our national teams and fostering the development of rugby and football at the grassroots level is important to us, as are the fans, our customers and our staff.
“We look forward to strengthening our relationship with the FAI and IRFU and continue to play our part supporting all stages of both sports from grassroots all the way to the national teams.”
Kevin Potts, CEO of the IRFU, expressed delight that Aviva will continue to sponsor the stadium.
“This renewal not only supports our national teams but also the grassroots programmes that inspire the next generation of players across the country. We look forward to building on this great partnership in the years ahead,” he added.
David Courell, CEO of the FAI, said the extension is “hugely positive for Irish football”.
“Since 2010, Aviva Stadium has been the backdrop for some truly unforgettable nights and provides an incredible stadium experience for our fantastic supporters,” he continued.
“Crucially, Aviva’s commitment extends beyond the stadium through their vital support of our ‘In Her Boots’ programme, which plays a key role in developing women and girls’ football.
“We thank the entire team at Aviva for their unwavering support as we build towards a brighter future for Irish football.”
David French, CEO of Aviva Stadium, also added: “We are delighted to extend our long-standing partnership with Aviva for a further five years.
Aviva has extended its sponsorship of the Aviva Stadium for five years to 2030.
“Over the past 15 years, this collaboration has played a vital role in shaping the stadium’s success, delivering world-class experiences for fans and hosting some of Ireland’s most memorable sporting and entertainment moments.
“Aviva’s continued commitment reflects the shared values and vision that have defined our partnership since day one, and we look forward to building on that legacy together.”
(Pic: Supplied)