Today’s Above Avalon Daily update includes the following stories:
Happy Thursday. Apple TV (Eddy Cue, Jamie Erlicht, Zack Van Amburg) was on the cover of Screen International’s November 2025 edition. This was the most informative interview to date in terms of Apple executives discussing Apple TV strategy. After going over key takeaways from the interview, we look specifically at Apple shooting down the suggestion that an ad tier is coming to Apple TV. We conclude with Neil’s estimates for the number of Apple TV subscribers, ARPU, and revenue, including five-year projections.
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