Over a matter of weeks, three of the most prominent names in global software, Salesforce, HubSpot, and Figma, have quietly converged on the same target: Israel’s youngest generation of AI startups. All three companies have announced acquisitions of early-stage ventures, some barely a year old and each with only a couple dozen of employees at most or a modest Seed round behind them. The deals, while varied in size and purpose, point to the urgency with which U.S. tech giants are trying to secure AI innovation.
Although each deal reflects different strategic goals, enterprise knowledge retrieval, AI-native marketing, and video-focused creative tooling, the pattern is unmistakable. Large U.S. software companies aren’t risking waiting for Israeli startups to scale before acquiring them; they are moving earlier, faster, and with larger checks.