When the MICHAEL biopic teaser dropped, it instantly broke records: 116.2 million views in its first 24 hours, the biggest launch ever for a music biopic trailer. Now, just weeks after that historic debut, the buzz isn’t slowing down. Across social media, the total views for the teaser have now surpassed 300 million.
The number has taken on a life of its own in fan communities, with viewers counting combined engagement across multiple platforms: YouTube, Instagram, TikTok, Facebook, X, and global cinema previews. While the total view count has not yet been officially confirmed by the film’s distributors or analytics sources, there is no denying that the trailer continues to spread at lightning speed and ignite conversation around the world.
What’s driving the momentum? Much of the excitement comes from the shock factor surrounding Jaafar Jackson’s portrayal of his uncle, which many fans describe as “uncanny,” “goosebump-worthy,” and “the closest we will ever get to seeing Michael again.” And you have a trailer that people can’t stop replaying, sharing, and discussing.