‘They write negative things until you pay them and…’ – Firstpost

The actress added, “Just because this arrangement is accessible to anyone- whether to ‘hype’ a film or spread negativity against another actor/a film is a plague that is going to affect the future.”

Dhurandhar, which is all set to release this Friday and marks Ranveer Singh’s return to the big screen after more than two years, has one of the most ambitious action teams seen in a mainstream Hindi production.

But the director
Aditya Dhar’s wife and Bollywood actress Yami Gautam has blasted a certain section of people as the film arrives in cinemas in less than 24 hours.

Yami Gautam wrote- “There is something iv been wanting to express since really long, I feel today is that day & I must . This so called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created or else ‘they’ will continuously write negative things (even before the film is released), until you pay ‘them’ money feels nothing but kind of extortion.”

STORY CONTINUES BELOW THIS AD

The actress added, “Just because this arrangement is accessible to anyone- whether to ‘hype’ a film or spread negativity against another actor/a film is a plague that is going to affect the future of our industry in a big way. Unfortunately if anyone feels- it’s harmless & let’s do it because it’s the new ‘normal’, is mistaken. This monster of a ‘trend’ is eventually going to bite everyone.”

There is something iv been wanting to express since really long, I feel today is that day & I must .
This so called trend of giving money, in the disguise of marketing a film, to ensure good ‘hype’ for a film is created or else ‘they’ will continuously write negative things…

— Yami Gautam Dhar (@yamigautam) December 4, 2025

Gautam ended the tweet saying, “I say this as a deeply concerned member of the fraternity who, like many other industry professionals, wishes to see Indian cinema blossom with its best potential & not the other way around. Lets not kill the joy of film making & presenting it to the world & letting the audience decide what they feel. We need to protect our industry environment.”

STORY CONTINUES BELOW THIS AD

What to expect from the scale and action

The choice is intentional; the scale of the film required action that felt distinct from one sequence to the next, which demanded a combination of skills that rarely overlap in Indian cinema.

HomeEntertainment‘Haq’ actress Yami Gautam slams the trend of giving money ahead of ‘Dhurandhar’ release: ‘They write negative things until you pay them and…’End of Article