This article first appeared on GuruFocus.
Apple (NASDAQ:AAPL) is giving its Fitness service a major global push, announcing Monday that it will roll out to 28 more countries, including big markets like India, Japan, Hong Kong and Singapore. Chile, the Netherlands, Singapore and Taiwan get access on December 15, while Japan will come online early next year. Once the rollout is complete, Fitness+ will be available in 49 markets worldwide.
To make the service feel more local, Apple is adding hundreds of workouts and meditations dubbed in Spanish, German and Japanese using high-quality generated voices. The platform is also bringing in K-Pop music, a genre Apple says users have been asking for.
Jay Blahnik, Apple’s VP of Fitness Technologies, said Fitness+ is resonating because it works seamlessly across Apple devices and gives people real-time motivation wherever they are. Apple shares were slightly lower in premarket trading.