Directed by Tobias Fouracre of Partizan, the stop-motion film invites consumers into a world that looks almost edible. The sets were designed around different Dr. Oetker products and recipes, from cake-pop trees to a chocolate-carrot snowman nose. Each detail was meticulously iced and styled to look good enough to eat.
Zoe Nash, Senior Creative, adam&eveDDB London, said: “Dr. Oetker gave us the perfect opportunity to build a beautifully designed, misleadingly saccharine world… all in service of subverting the classic Christmas ad. What more could you want other than craft and dark humour?” Zoe Nash, Senior Creative, adam&eveDDB.
The hero film follows Ginger and his tiny friends as they explore a fantastical baked world – until reality returns with a surprising twist. The campaign is supported by a suite of assets including social media cutdowns, point-of-sale and digital, alongside bespoke social content that extend Ginger’s story and deepen engagement.
Running from through December, the campaign will be live across Europe and Canada – spreading festive cheer and reinforcing Dr. Oetker’s role as the joyful heart of holiday baking.
Credits:
Client: Dr. August Oetker Nahrungsmittle KG (Dr. Oetker)
Client names and Job Titles:
Executive Board member: Claudia Willvonseder
Senior Executive marketing Manager: Margit Gamper
Senior Masterbrand Manager: Dr. Pascal Kottemann
International Senior brand Manager: Julia Klückmann
Masterbrand Specialist: Lara Horsmann
Agency: adam&eveDDB
Chief Creative Officers: Ant Nelson and Mike Sutherland
Creative Directors: Amber Casey and Nicola Wood
Creatives: Zoe Nash and Sali Horsey
Social Creative: Matt Osborne
Production: Sally Pritchett, Kurt Bailey, Jess Middleton, Carrie Moores
Planning: Heather Alderson, Frederica Procope
Chief Executive Officer: Miranda Hipwell
Business Director: Tara Beckefeld, Georgia Roca
Account Manager: Livia von Tucher
Project Management: Linda-Aileen Macfarlane
Legal: Tom Campbell
Business affairs: Dolores King
Production Company: Partizan Studio
Director: Tobias Fouracre
Producer: James Youngs
Executive Producer: Duncan Gaman
Production Manager: Sandy Liddle
Production Assistant: Sharlene Oola
Character Design & Set Dress: Claudia Brugnaletti
DOP: Malcolm Hadley
Food Stylist: John Bentham
Offline Editor: Ben Harrex
Online Post-Production: 1920
2D Supervisor: Weronika Holak
2D artists: Adam McHale, Chrys Aldred, Dean Adjeikum, Jamie Stitson, Loredana Gangemi, Matilda Craig, Taylor Webber
3D artists: Ben Thomas, Caleb Marrett, Charlie Wilson
DMP Artist: Gowri Shankar
Colourist: Kai van Beers
VFX Producer: Heather Brown
Music and Sound Design: Major Tom
Sound Engineer: Graham Norman
Music Producer: Marina Guy
Photographer: Myles New
Photographers Representation: You Are Here
Photographers Executive Producer: Jeremy Goold
Photographers Producer: Hannah Malpas
Design: King Henry
Designer: Roberto Celantano
Artworker: Dave Callow