Sky Studios boss Cécile Frot-Coutaz has had her remit expanded to include advertising as Priya Dogra exits to run Channel 4.
We understand that Dogra, who has been Sky’s Chief Advertising & New Revenue Officer for just over a year, will not be replaced directly but Frot-Coutaz will incorporate advertising. Telegraph Media Group Chief Commercial Officer Karen Eccles is also joining Sky as its MD for Sky Media UK and ROI.
Deadline understands the pay-TV giant is taking the opportunity of Dogra’s exit to bring editorial and advertising closer together. Eccles, who had been with The Telegraph owner for eight years, will report to Frot-Coutaz, who is currently CEO of Sky Studios & Chief Content Officer at Sky.
“I’m pleased to be stepping into this role at such an important time in the industry,” said Eccles. “I look forward to working with the Sky Media team, building on its strong foundations and helping to shape the next phase of growth.”
Dogra’s shock exit to Channel 4 was announced this morning. The former Warner Bros. Discovery EMEA boss landed at Sky last year and spearheaded Universal Ads, a cross-industry initiative between Sky, ITV and Channel 4. She begins her Channel 4 gig in March.
Frot Coutaz has been with Comcast-owned Sky for nearly five years. She was promoted last year when the studios and content divisions were brought together, several weeks after Sky revealed UK and Ireland CEO Stephen van Rooyen was stepping down.