Ookla has announced the launch of a new offering called Speedtest Certified.
It is designed to provide real-world verification of network quality at hotels, airports, and event venues.
The certification is valid for a defined one-year period, after which re-certification is required to maintain the status.
When you want to check the quality of your internet connection, you often head to Ookla to perform one of its speed tests. Aiming to leverage the fact that it is trusted name in testing internet connectivity quality, Ookla has announced a new offering called Speedtest Certified.
As the name suggests, it is designed to provide real-world certification on the network quality in places where WiFi access is often handed out to visitors or customers, such as hotels, airports, and event venues.
“The program verifies and provides a badge of excellence to properties that offer outstanding network performance. It ends the guesswork for consumers looking for reliable connectivity and to allow property owners to prove the quality of their network,” explained Ookla in a release shared with Hypertext.
Ookla added that Speedtest Certified is designed for several groups. These include network owners, commercial real estate developers, system integrators and managed service providers, and end-users (travelers, tenants, guests), who can use the certification to easily identify locations with superior internet.
“Speedtest Certified evaluates the core infrastructure supporting the network to ensure it is built for reliability and security,” it added.
As for how the certification process is handled, once you register and request to be certified, an on-site evaluation utilising technology from Ekahau to professionally grade and analyse an entire WiFi network is carried out. “The process captures everything from Wi-Fi signal quality and network configurations to the security protocols that protect users,” noted Ookla.
It is also worth pointing out that the certification is only valid for a defined one-year period, after which a property must be re-certified to maintain its status, according to Ookla.
Along with certifications, the company will also advise what improvements can be made should your location on meet the minimum threshold for connection quality, although Ookla never states what that threshold may be. “If your property’s score is below the Certified threshold, your report provides recommendations needed to meet the standard. Once the improvements are implemented by your team, certification is granted after a follow-up assessment,” it highlighted.
With WiFi now commonplace in venues like hotels, conference centres, expos, and more, getting certified could prove a handy way to get more bookings.
To find out more about Speedtest Certified, head here.