Following the Gemini launch last week, Personal Intelligence is coming to AI Mode in Google Search.
Google says “Personal Intelligence transforms Search into an experience that feels uniquely yours by connecting the dots across your Google apps.” AI Mode can specifically leverage your Google Photos library and Workspace data, like Gmail messages.
In practice, you don’t have to “constantly explain your preferences or existing plans” when prompting AI Mode.
When planning a trip, AI Mode can “reference your hotel booking in Gmail and travel memories in Google Photos.”
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You’ll see tailored recommendations like an interactive museum perfect for the kids or an old-timey ice cream parlor, because it recalls the many ice-cream selfies captured in your pictures. It’s not just a generic list of restaurants and activities.
AI Mode will note when it’s “Checking Connected Apps” and “Applying Personal Intelligence.” Inline citations will show the icons for Gmail and Google Photos. At the end of the response, you can regenerate using “Try without personalization.”
Personal Intelligence is “particularly helpful” when shopping, with AI Mode considering the “types of items you buy and where you shop.”
If you need a new coat for your upcoming trip, AI Mode could automatically take into account the brands you prefer, as well as your flight confirmation in Gmail to identify the destination and timing (Chicago in March). You’ll get suggestions for windproof, versatile coats that fit the weather and your preferred look.
Other fun prompts include:
You can even ask fun questions that you never imagined searching for — like “if my life were a movie, what would the title and movie genre be,” or “describe my perfect day.”
On the privacy front, Personal Intelligence is opt-in and you must first connect Google Workspace or Photos, with the ability to disable at any time. Google does not “train directly on your Gmail inbox or Google Photos library”:
Training is contained to limited info, like specific prompts in AI Mode and the model’s responses, to improve functionality over time.
Caveats about the launch today include how Google’s “systems might incorrectly make connections between unrelated topics or not fully understand the context.” You can leave thumbs down feedback and manually correct information with a follow-up prompt.
This is rolling out via Search Labs “over the next few days” for personal accounts in the US subscribed to Google AI Pro or Ultra. If you don’t get a prompt in AI Mode to enable, you can:
Open Search and tap your profile
Click on Search personalization
Select Connected Content Apps
Connect Workspace and Google Photos
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