Robbie Williams’ new album is called Britpop. It is his 16th UK number one. He has now overtaken The Beatles. He says it’s the album he should have made in 1997, when he was, you know, Britpop. But I think if he had made this album then, The Beatles would still be safe.
The album he did make back then, the non-Britpop adjacent Life Thru a Lens, featured Angels and sold three million. It was the beginning of his ubiquitousness. It made him bigger than Britpop. But bigger than The Beatles? We didn’t see that coming.