Did you go and see the Melania Trump documentary over the weekend?
Probably not, based on the eyebrow-raising box-office returns, not to mention the shooting gallery of scathing reviews.
It also may not be the best time to release what essentially amounts to a propaganda exercise for Melania Trump, given the many headlines her husband made in January.
Nonetheless, the Melania movie is available now for your viewing pleasure, though likely for a limited time only.
Amazon stumped up a total of $75m to secure the film following a bidding war, with the US first lady reported to have pocketed quite a sizeable amount of that fee.
So, why invest in such a precarious project to begin with?
And why is its director, Brett Ratner, such a controversial figure in his own right?
On this episode of The Indo Daily, host Fionnán Sheahan is joined by pop-culture critic and podcast producer Dave Hanratty to unpack the behind-the-scenes drama of it all, and to pop along to a sparse screening and provide their own fair and balanced review.