Radio Kerry has joined a new digital audio platform Vocalise which has been launched by IRS+ and digital media sales house Digitize.
Vocalise offers advertisers a platform of over 21 radio stations, including several digital only stations, with a potential for 13 million pre-roll advertising slots per month.
The new platform will be powered by Triton, a leading digital audio technology company.
It brings together IRS+, which already represents 15 regional and local radio stations, and Digitize, the digital sales house which represents BBC Audio, BBC and Channel 4 in the Irish market.
Representing 21 stations in total, the Vocalise from IRS+ network is made up of Highland Radio, Ocean FM, Midwest, Midlands 103, Northernsound, Shannonside, Radio Nova, Sunshine, EastCoastFM, KFM, KCLR, South East Radio, Tipp Fm, Radio Kerry. Also, WLRFM has signed up to partner with Vocalise from IRS+ in addition to five digital only stations – Nova 80s, Nova Classic Rock, Nova Chill, Sunshine Soul and Absolute Irish. Notably, Midwest and Midlands 103 are entering the digital audio advertising market for the first time while the remaining stations have all migrated from their previous provider to join the new platform.