German fashion retailer New Yorker is set to open its first store in Ireland in Dublin’s Jervis Shopping Centre.
New Yorker store inside a shopping centre in Poland(Image: © 2021 SOPA Images)
A major clothing chain that could be a big competitor to Penneys is preparing to open its first store in Ireland. The popular German outlet New Yorker stocks denim, streetwear, and sporty clothes.
It prides itself on staying on top of the latest trends, much like Bershka and Stradivarius, but offers more affordable pricing that is similar to Penneys.
The shop says it makes fashion for the ‘young and the young at heart’ and that it is one of the leading international fashion brands. Founded in 1971, the chain has over 1,300 stores in 47 different countries, including almost 300 outlets in Germany alone. It also employs over 23,000 employees worldwide, RSVP reports.
The fashion retailer is looking to take over an empty rental unit that used to house UK womenswear brand Wallis in Dublin’s central Jervis Shopping Centre, and has applied for planning permission to install signage facing onto Mary Street, next to Marks and Spencer, reports the Business Post.
The centre director at Jervis, Derek McDonnell, has confirmed that permission has been granted to New Yorker Young Fashion Ireland Limited to approach Dublin City Council regarding the proposal.
It is great news amidst some store closures in Ireland, especially in the fashion industry. River Island recently revealed the exact closing dates for 27 of its shops across Ireland and the UK as part of its restructuring plan.
The company said it would have to close a number of stores under a rescue plan greenlit by the UK High Court, after it emerged the company would have exhausted its cash reserves by early September.
The drastic rescue strategy will result in the closure of 33 out of more than 200 stores in 2026, rent reductions for 71 stores, and a raft of debts being written off.
Penneys also shocked fans when the popular retailer ended their partnership with vintage clothes stockist WornWell. Its WornWell section is featured in certain Irish stores, and has already been removed from both Dundrum and Mary’s Street outlets. The remainder of them in UK Primark stores will close over the next two months, with the final concession shutting by March 2026.
The vintage clothing department first appeared in Primark stores in 2022 and later launched in Ireland in 2023. Customers could buy vintage, second-hand clothing for men and women from the WornWell brand, including items dating back to the 1970s.
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