Hong Kong – Blooming Talk, the mobile fan communication platform, has deepened its partnership with Tencent Cloud to transform global artist-fan interactions, enabling real-time engagement across markets.
With fans increasingly expecting instant and meaningful digital interactions, Blooming Talk has faced growing demands for reliable messaging during high-traffic moments, such as live artist updates. The platform must ensure ultra-low latency and stable delivery across regions to maintain seamless experiences.
To meet these challenges, Blooming Talk adopted Tencent Cloud Chat (IM) as its messaging backbone. Leveraging Tencent’s global infrastructure, the technology provides low latency, high availability, and consistent performance, allowing fans worldwide—whether in Seoul, Los Angeles, or elsewhere—to enjoy uninterrupted communication with their favourite artists.
Tencent Cloud Chat (IM) also powers Blooming Talk’s artist AI, creating a 24/7 direct line between idols and fans. Through the platform, users can engage in immersive conversations anytime, discovering new sides of artists. The platform’s lifelike AI voice call feature further enhances this interaction through Tencent’s Conversational AI technology.
As Blooming Talk expands its artist network globally, Tencent Cloud Chat (IM) provides the scalability needed to handle surges in messaging volume, automatically adjusting during peak moments such as major announcements or viral fan interactions. Combined with a flexible pricing model, the platform supports sustainable growth while maintaining operational efficiency.
With Tencent Cloud Chat (IM) at its core, Blooming Talk has built a robust, scalable communication system that ensures consistent artist-fan engagement worldwide, advancing its mission to foster an inclusive global fandom community.
Jungpil Heo, country manager of Tencent Cloud Korea, said, “We are pleased to support Blooming Talk in enhancing its global messaging experience through our stable, secure, and globally reliable cloud solutions. Through our Chat (IM) technology, we enable partners to build seamless, real-time communication experiences that strengthen user engagement and bring communities closer together. We look forward to deepening our collaboration with Blooming Talk to drive new innovations that redefine the global fan experience.”
Daemyung Jang, CTO of BLOOMING CHATBOT Pte. Ltd., added, “We chose Tencent Cloud to ensure stable and low-latency communication for our global fandom platform. Tencent Cloud’s Chat feature was easy to integrate, allowing us to quickly build a robust real-time messaging system that handles high traffic smoothly. I highly evaluate Tencent Cloud for its reliability and excellent global scalability, which is essential for our business growth.”