Following the publication of the February edition of Tyres & Accessories magazine and our earlier preview of the interview, here Tyres & Accessories interviews Hubtrac global head of brand and marketing Dr Edward Sean Yaliang Xu in order to learn more about the brand’s recent progress and plans for the future. Dr Xu began his career with doctoral research into the Chinese judiciary at a UK university. From there, he held a number of international executive roles in the petrochemical sector, which led to more than a decade in the tyre industry and ultimately to his newly-appointed global marketing position.
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