Greenbelt has unveiled its newly reimagined cinemas, raising the bar for premium moviegoing in Metro Manila. The reopening forms part of the broader transformation of the iconic lifestyle destination under Ayala Malls.
Ayala Malls COO Paul Birkett said reinventing Greenbelt required both ambition and detail. Alongside luxury retail, the mall has refreshed its entertainment offering with upgraded theaters, a revitalized lobby, and curated food options.
Familiar formats, elevated experience
The refreshed lineup includes 4DX, known for its multi-sensory effects, and My Cinema, a favorite venue for private screenings and celebrations.
The cinema lobby now features a massive video wall for trailers and visual storytelling. The ticket booth sports a cleaner, more modern look. The Movie Snackbar has also been redesigned. It now comes with expanded offerings and new popcorn flavors including Truffle Parmesan, Smoked Gouda, and Salted Caramel.
Food options now include Mamou, Potato Corner, Toki, Chihuahua, and Carmen’s Best, served in a Greenbelt-exclusive popcorn bucket design.
Comfort takes center stage
Inside the theaters, the upgrades are immediate. New wall panels, plush carpeting, and warmer lighting create a more inviting atmosphere.
All cinemas now use Slider seats. These wider, all-leather seats glide smoothly into a natural recline without electric controls. The result is improved comfort and better ergonomic support throughout the film.
Laser projection and immersive sound
Every screen now runs on laser projection for brighter images and more consistent color. Each cinema is also equipped with a Dolby Atmos sound system. It delivers three-dimensional audio that moves around the audience.
A cinematic unveiling
The refreshed cinemas were unveiled on February 10. Guests experienced the upgrades during an exclusive preview of Wuthering Heights, starring Margot Robbie and Jacob Elordi.
The evening included hors d’oeuvres and cocktails from Dillingers, live music from a quartet, and a special screening of the film, now showing in Ayala Malls Cinemas.
Booking made easier
According to Yvette Roldan, Ancillary Business Head of Ayala Malls, every aspect of the cinema experience was upgraded for comfort and quality.
Moviegoers can now check schedules and book tickets online via Ayala All Access at ayalaallaccess.com.
Greenbelt’s reimagined cinemas invite audiences to rediscover the big screen, where design, comfort, and technology come together.