China’s smartwatch market experienced significant growth in 2025. According to a report by Runto, the online sales of adult smartwatches reached 21.34 million units, a 15.6% increase compared to 2024. Revenue climbed 50.8% year-on-year to 24.48 billion yuan ($3.43 billion), driven by a higher average selling price of 1,147 yuan ($160.58).
Huawei ranked first with a 24.5% share of unit sales. The company reported a 46.8% sales increase year-on-year, with its market share growing by 5.2 percentage points. Huawei refreshed its smartwatch lineup in 2025. The FIT series focused on slim designs, the Watch 5 enhanced HarmonyOS AI and health monitoring, and the GT 6 targeted users looking for long battery life and sports features. Huawei positioned the Ultimate 2 series for high-end outdoor use.
The HarmonyOS ecosystem played a central role in Huawei’s success. The company integrated wearables with smartphones, home devices, and medical systems, creating an interconnected user experience. Huawei also introduced age-friendly features and medical-grade health tracking, which helped it expand into the senior market.
Apple ranked second with a 16.5% share of online unit sales. The company gained 5.7 percentage points in market share compared to 2024. Apple launched the S11, SE 3, and Ultra 3 in 2025. The S11 performed well due to consumer subsidies, while the Ultra 3 targeted premium users. Apple captured over 60% of sales in the 3,000+ yuan ($420+) price range and secured 40% of the market’s revenue share.
Xiaomi captured an 8.8% share of unit sales in 2025. The company focused on the 1,000 yuan ($140) price segment, emphasizing value-for-money products. It expanded its lineup with the Redmi Watch 6, Xiaomi Watch 5, and Watch S4, boosting sales in both entry-level and mid-range tiers.
Heading into 2026, competition remains sharply defined. Huawei continues to strengthen its position through ecosystem integration and localized health services, while Apple maintains a firm grip on high-end consumer spending.
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(Via)