Samsung certainly made waves at its Galaxy Unpacked 2026 event, where it took the wraps off the Galaxy S26 Ultra. Above all, the biggest new tech that garnered the most attention is without a doubt its Privacy Display.

Phone makers often strive to improve their displays by making them larger, higher resolution, and brighter — but Samsung went after something completely new. And you know what? It’s one of those real world, overlooked things that finally gets addressed.

Now that the phone’s in our possession and being put through the Tom’s Guide labs testing, we’re uncovering some intriguing qualities about the display. What’s most apparent from our testing thus far is that it reveals something I was afraid about with privacy screens in general: it’s that the brightness is dimmer when the Privacy Display is active. More important, the S26 Ultra’s screen is not as bright as the previous Galaxy S25 Ultra — even with Privacy Display turned off.

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Not surprisingly, our lab testing reveals a much dimmer display once the Privacy Display is activated. To achieve the highest degree of screen-blocking, you need to enable Maximum Privacy Protection. As a reminder, the peak brightness we recorded from the Galaxy S26 Ultra’s display is 1,806 nits, but with adaptive brightness active while viewing SDR content, that baseline sits at 1,209 nits.

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Galaxy S26 Ultra

Adaptive Brightness ON w/Maximum Privacy Protection ON (SDR)

586 nits

Adaptive Brightness ON w/Maximum Privacy Protection OFF (SDR)

588 nits

Adaptive Brightness OFF w/Maximum Privacy Protection ON (SDR)

248 nits

Adaptive Brightness OFF w/Maximum Privacy Protection OFF (SDR)

250 nits

When the Privacy Display and Maximum Privacy Protection are both turned on, that figure plummets to 586 nits. This represents a massive 67.6% decrease in light output. At 586 nits, the screen becomes extremely challenging to view, especially outdoors under direct sunlight.

Even indoors, you’ll notice the drop in brightness with Privacy Display enabled, whether you’re on a train or in a restaurant. But this is the trade-off for warding off shoulder surfers.

Moto G Power (2025) and its pitiful 521 nits, at least you can toggle this feature off to reclaim a brighter, more vibrant experience when you need it.

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