Apple Unveils iPhone 17e
In the years leading up to the iPhone 16e launch in 2025, older iPhones that Apple had kept in the lineup at lower prices were grabbing a declining percentage of the iPhone sales max. One factor behind that trend was iPhone upgraders holding on to their devices for longer and then buying the best iPhone available when it was time to upgrade. This trend also contributed to the iPhone Pro seeing growing sales momentum.
The iPhone SE, Apple’s most aggressive tool to date for addressing lower-priced smartphone segments, was similarly
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