Originally created to promote reading for young people, World Book Day has morphed into something much bigger. Niamh O’Reilly talks to parents and teachers about the extra pressures commercialisation has brought
The costumes have become more important than the books on World Book Day. Photo: Jonathan Brady/PA Images via Getty
Once upon a time, there was an event called World Book Day (Thursday, March 5), an annual occasion that aimed to promote the enjoyment of books for young people.
The intent behind the day was noble: to put a book in the hands of every child in the land.