Demand from the Irish diaspora for a taste of home has surged in the lead up to St Patrick’s Day
Mark Loftus, founder of The Paddy Box
A bag of Tayto crisps leaves Ireland every half an hour, with a whopping 18,000 six packs shipped out of the country every year.
According to The Paddy Box, which ships ‘boxes of Irishness’ around the globe packed with tea, Taytos, biscuits and more, demand from the Irish diaspora for a taste of home has surged in the lead up to St Patrick’s Day on March 17.
From tea and chocolate to the staples of the Irish cupboard, expats, Irish mammies and companies alike are marking the national holiday by sending a piece of Ireland across the globe.
New annual figures from The Paddy Box reveal a huge amount of tea and Taytos shipped around the world:
18,000 Tayto six-packs shipped per annum17,000 boxes of Irish tea (40 bags per box) delivered per annumTens of thousands of curated Irish hampers sent across the globeThat’s the equivalent of one Tayto multipack dispatched every half hour, bound for cities across the globe.
Australia and America lead the way
The latest annual figures from The Paddy Box show that the strongest demand comes from traditional diaspora heartlands, with the most Paddy Boxes being shipped to:
Australia – 7,827 ordersUnited States – 5,088 ordersIreland – 2,435 ordersUnited Kingdom – 2,280 ordersCanada – 1,990 orders
The Paddy Box is doing a St Patrick’s Day custom box
Regional Ireland shows serious grá
It’s not just expats driving the surge. Per-capita sales show that Ireland’s regional counties are some of the biggest supporters.
Meath ranks number one nationally per capitaMayo and Kildare close behindCork outperforms Dublin per person
What the world wants: Pure Irish nostalgia
Across every market, the most popular order is the Custom Paddy Box, allowing customers to curate their own taste of home.
The five most-selected products globally:
Tayto Cheese and Onion (Six pack)Irish Tea (Barry’s or Lyons – depending on preference) (40 bag box)Cadbury Purple SnackBallymaloe RelishGateaux Mini Rolls
Mark Loftus, Founder of The Paddy Box, said “There’s something special about opening a box filled with the food you grew up with. One cup of Irish tea or one packet of Tayto can transport you straight home.
“Seeing a Tayto multipack leave every 30 minutes shows just how powerful that connection still is. While global shipping has become challenging in recent times, The Paddy Box has retained its speed and reliability through its long-term partnership with DHL.
“For example, we can get a package to Europe or New York in one to two working days and Sydney in three to four days, far faster than other providers.
“These figures reveal something deeper than consumer trends. They show loyalty. They show nostalgia. They show identity. The Irish diaspora may be global, but the taste of home remains firmly rooted in Tayto, tea and the staples of an Irish childhood. And every 30 minutes, another piece of that home is on its way.”
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