Marks & Spencer Ireland has announced a new partnership with Monaghan-based Connolly’s Eggs, a leading free-range producer, strengthening its commitment to Irish producers and the local economy.
Building on its local sourcing success, M&S has officially launched Connolly’s Free Range Large Eggs across all 16 M&S stores across Ireland.
This transition introduces the product to shoppers nationwide, backed by high standards including Bord Bia, DAFM and Organic Trust, as well as an AA+ rating for brand reputation through Compliance Global Standards (BRCGS) accreditation.
Connolly’s Eggs was founded in the early 1990s by married couple John-Joe and Veronica Connolly with a modest flock of just 300 hens.
Decades later, the business remains a hands-on family affair, with John-Joe and Veronica still heavily involved, working alongside their sons Kevin and Brian to maintain their high standards that have made them industry leaders.
Based in the heart of Monaghan, the site features four purpose-built, state-go-the-art facilities designed specifically around the welfare of the hens.
In 2000, the Connollys’ flock became the first flock in Ireland to be commercially certified by the Organic Trust.
Despite their growth over the years, the “small business” feeling remains, with members of the family working daily to make sure every egg meets their high quality standards.
‘A Bit Of A Dream Come True’
The partnership between Connolly’s Eggs and M&S was sparked by a meeting at the Balmoral Show in Northern Ireland, following years of the family hoping to supply to the retailer.
For Kevin Connolly, seeing the product on M&S shelves is the culmination of a lifelong ambition.
Kevin said, “We are ecstatically proud to have secured the M&S market and to see our new packaging in-store.
“For a family business that started over 30 years ago with just 300 hens, supplying to Marks & Spencer is a bit of a dream come true.
“Irish people are rightfully proud of where their food comes from, and there is a huge appetite for local produce.
“We’ve always believed we have a first-class product, and it’s a fantastic feeling to know that M&S customers across Ireland will be bringing Connolly’s Eggs home.”
Trading director Ireland and Northern Ireland at Marks & Spencer, Laura Harper, said, “At M&S, we are committed to supporting Irish farmers and sourcing locally whenever possible.
“Connolly’s Eggs stood out to us not only for their incredible family heritage and passion but for their uncompromising standards in animal welfare and quality.
“We know our customers look for the Bord Bia accreditation when they show up with us, and we are delighted to welcome Kevin, Brian, and the whole Connolly family into the M&S supply chain.”
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