Joe Swash splits from his management in a bid to find ‘fresh ideas’ after leaving his wife Stacey Solomon unimpressed with desperate money-making venture

Joe Swash has parted ways with his old management with hopes of finding ‘fresh ideas,’ after it emerged he’s irked his wife Stacey Solomon with his desperate money-making move.

It seems that the EastEnders star may have launched a rebrand of sorts, as it was revealed on Tuesday he’s left the celeb-heavy agency YMU to join forces with Off Limits Group.

Last week Mail+’s Olivia Kemp revealed that Joe, who has previously battled bankruptcy, had been making money through an unexpected means – leading to frustration from his wife Stacey. 

But it seems that the star is hoping a change in staff will help him land new TV gigs, with Off Limits boasting clients such as Chris Hughes, Jesy Nelson and Tasha Ghouri.

The move also comes after Stacey has similarly parted ways with YMU, which was once known for a roster full of ITV favourites. 

It is unclear whether she will be following her husband to the same company.

Joe Swash has parted ways with his old management with hopes of finding ‘fresh ideas,’ after it emerged he’s irked his wife Stacey Solomon with his desperate money-making move

In a statement provided to Deadline, Joe said: ‘Off Limits have already built something really impressive. It’s a young, ambitious and growing team who are bringing fresh ideas and a new perspective, and that spoke to me.’

The company was founded by former TOWIE star Chris Drake, Jim Erwood, and Rossella Castellana in 2017.

While Stacey has amassed a huge fortune, Joe’s financial history has been less stable.

The actor first found fame playing Mickey Miller in EastEnders in 2003, becoming a popular fixture. But by 2008, producers had run out of storylines for the character and axed him from the show.

That same year, Joe briefly revived his fortunes by winning I’m A Celebrity… Get Me Out Of Here!, emerging from the jungle as a fan favourite.

But the victory did little to stabilise his finances.

Within months he had been declared bankrupt after failing to keep up with tax payments, and in 2013 he was declared bankrupt for a second time – again due to unpaid bills to HMRC.

In 2017, Joe admitted he had been reckless with money after finding fame. ‘I got into EastEnders and was irresponsible with money,’ he said. ‘I was chucking it away on stuff I didn’t need. I went out every night and had a house with a mortgage. 

‘When you are young you just don’t think it is ever going to end. I thought I was going to be on EastEnders for years and years.’

The EastEnders star has parted ways with YMU for Off Limits Group, after sources revealed Stacey has grown frustrated by Joe’s latest money-making move

In contrast, last month figures showed that the Stacey’s firm called Keymap Entertainment Ltd is now worth £10.1m for 2025 – up from £7.4m in the previous year.

The firm shows the earnings Stacey has made from her media and lucrative deals and she has £7.5m tied up in investments and £1.6m in cash.

 Stacey rose to fame on The X Factor in 2009 and has slowly become a TV favourite appearing on Loose Women and sharing her bubbly personality on Instagram. 

Since marrying husband and former EastEnders star Joe, the couple have purchased their £1.2million Essex family home, Pickle Cottage, which Stacey regularly shows off the transformation of on her social media and her DIY hacks. 

Following her DIY tricks, Stacey has landed her own BBC show Crafty Christmas as well as Sort Your Life Out on the BBC and Channel 4‘s Renovation Rescue. 

More recently, Stacey, Joe and their children Rex, six, Rose, three, Belle, two, Zachary, 17, and Leighton, 12, have featured in their own family BBC reality show. 

Stacey is also set to launch her own range of cosmetics as she recently called a firm Belle & Rose – after her two daughters. 

Stacey signed documents at Companies House to incorporate the firm.

Papers say the firm will trade in the ‘retail sale of cosmetic and toilet articles in specialised stores’.

As well as this, Stacey launched a homeware range with her products landing on Asda shelves earlier this year.

Despite creating a £10million business empire, Stacey has previously stressed that her children will have to work to support themselves and be ‘financially independent’.  

She said: ‘We don’t have some sort of inherited wealth that we can pass down for generations, so it’s really important for them to know that this is our career and we will support our family in whichever way we can, but eventually they are their own person.

‘I was excited to earn my own money and be financially independent. I want my children to be excited for that too.

‘It’s a wider picture of their self-worth and their happiness in general. I want them to feel accomplished and have things.

‘It’s very difficult to go through life without needing anything or wanting anything. I don’t want to leave them in that position.’

Previously Stacey is said to have saved husband Joe from money troubles as he had been declared bankrupt twice over unpaid tax bills – once in 2009 and the second in 2013.

His first financial mess came just a year after he’d won I’m A Celebrity Get Me Out of Here, soon after being axed from EastEnders.

One source told The Sun: ‘Stacey is shrewd when it comes to cash, and she makes sure she’s in control of their finances.

‘She earns a hell of a lot more than him, but still insists everything is 50/50. It’s a way of protecting herself if the worst was to happen but also a way of making sure Joe is contributing.’