While most brands have been quietly pushing prices up, the Galaxy S25 Ultra is now getting an official price cut just as the newer Galaxy S26 lineup starts gaining attention.
The update was first spotted via tipster Sanju Choudhary (@saaaanjjjuuu), who shared what appeared to be an internal communication from Samsung India. That now seems to be the case, with revised pricing already live on both Amazon India and Samsung’s official website as of writing.
The 12GB + 256GB variant is now listed at ₹1,19,999, down from ₹1,29,999. The 12GB + 512GB model has also seen a slight reduction to ₹1,39,999, though the cut here is far more modest at ₹2,000. Interestingly, the 1TB variant is currently missing from Amazon India listings and doesn’t show a price on Samsung’s website either, suggesting it may be out of stock or quietly phased out for now.
What makes this interesting is the timing. With component costs still fluctuating, many expected older flagships to either hold their price or quietly disappear once the S26 series took over. Instead, Samsung looks like it’s trying to keep the S25 Ultra relevant a bit longer, likely to clear inventory.
And it’s not like the phone suddenly feels outdated. You’re still getting a flagship-grade chip, an almost identical camera setup to the S26 Ultra, S Pen support, and a titanium middle frame, which Samsung replaced with aluminum in the latest model.
In reality, though, MRP is only part of the story. Platforms like Amazon and Flipkart usually stack bank offers, exchange bonuses, and limited-time deals on top of that. With the official price now lower, the effective cost could dip even further.
So while the S26 series may be grabbing headlines for its Privacy Display feature, the S25 Ultra just became a lot more tempting for anyone willing to skip the “latest and greatest” tag.
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