Lidl Ireland has announced an international brand relaunch for its kitchen-and-household range, Silvercrest, alongside tennis legend Andre Agassi.
The eight-time Grand Slam champion and amateur chef has joined the retailer as the face of Silvercrest’s ‘Makes Your Life Easy’ campaign.
The realignment establishes Silvercrest as a stand-alone anchor brand within Lidl’s private-label portfolio, providing Irish shoppers with high-tech, user-friendly home solutions at the market-leading value they expect.
Commenting on the new partnership, Agassi said, “Throughout my life, on and off the court, I have learned how much success is based on building the best-possible support team.
“That’s exactly what Silvercrest does for my daily life.
“Thanks to clever technology and effortless handling, I can prepare a healthy breakfast for my family while also helping out with the housework.”
‘A Perfect Fit For Me’
Agassi added, “My partnership with Silvercrest is a perfect fit for me because the brand focuses on areas where modern technology makes a real difference.
“Life can be hard – Silvercrest helps make it easier.
“That leaves more time for what matters most: spending time with the people who are important to me.”
Launching in Ireland on 28 March, the campaign features a humorous look at Agassi’s home life through the eyes of his pets.
The ‘inner voices’ of a loyal dog and a dry-witted cat comment on Agassi using the latest Silvercrest range, including digital air fryers, professional steam-ironing systems, and cordless slim vacuum cleaners.
For more information on the range, visit www.lidl.ie.
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