Tech PR guru shares the wisdom he has gleaned from a career working with creators and innovators

Paul Hayes founder of Beachhut PR. Photo: Frank McGrath
When Paul Hayes and Ryan Tubridy were finishing up their arts degrees at UCD (including an in-depth study of Greek and Roman civilisation), both men decided their next career move with the toss of a coin.
It was 1993, and the young graduates were considering options in politics and broadcasting, Hayes recalls.