Affordable homes face the biggest financing squeeze
The most worrying signal in the market is in the 1 million to 3 million baht segment. Although this remains the price band with the strongest purchase demand, it also records the highest loan rejection rates, as banks tighten lending to limit bad debt risks. In response, developers are moving more projects to locations along rail extensions such as the Pink, Yellow and Orange lines in an effort to keep condominium prices below 2 million baht, a level seen as more accessible for first-jobbers.
Value and liveability now drive demand
The analysis also found that buyers are becoming more selective about what they are willing to pay for. Key selling points now include practical layouts that make full use of every square metre, pet-friendly design, work-from-home functionality, air filtration systems, green space and aesthetics that reflect personal identity.