This Working Life with Sarah Sherry – ‘The work is high pressure, we need everyone to hit the ground running’

The managing director of EXP advertising agency chats to Mary McCarthy about the importance of working as a team, keeping a young outlook– and her family’s love of racket sports

Sarah Sherry

In conversation with Mary McCarthy

Today at 06:30

Media is now very fragmented, there are lots of places to consume brands and advertising. So there could be inefficiencies in media creation and spend.

Some media are mass reach and some mass scale, but the big thing at the moment is how people are experiencing your brand.