Intel Targets Budget Buyers With New AI PC Chips

This article first appeared on GuruFocus.

Intel Corp. (INTC, Financials) wants to make AI-ready PCs more affordable for mainstream buyers.Intel is targeting a neglected AI hardware market with its new Core Series 3 processors. These chips are for kids, families, schools, and small enterprises who desire a powerful device without breaking the bank.Intel continues its AI appeal, claiming the CPUs can handle 40 platform TOPS. Accessibility is the main point. Intel wants to put new functionality in cheaper laptops and PCs where demand is higher.This launch is intriguing because of that. The company goes beyond the AI market’s headlines. It also wants to stay relevant in the bigger mainstream PC market, where price and volume matter more.Intel has a wide market entry because Dell, HP, Lenovo, Acer, Asus, and Samsung will use the CPUs.This makes sense for investors. No, Intel is not reinventing the PC. It wants the next generation of computing to be more useful, economical, and accessible.