Tourism Marketing
Tourism Ireland leads sales blitz to Canada
Promoting the island of Ireland In Canada
 Fri 17th April 2026
Tourism Ireland, together with a delegation of 16 tourism companies from the island of Ireland and Canada, is undertaking a five-city sales mission in Canada this week. The delegation will meet key Canadian travel advisors, tour operators, airline and media representatives in the cities of St John’s, Halifax, Moncton, Montreal and Toronto.
Canada is an important growth market for overseas tourism to Ireland, now representing the fifth-largest source of overseas tourism revenue. Ireland has seen strong growth in annual visitor numbers from Canada in recent years, up 35% since 2023, with the first two months of 2026 continuing this positive trend.
This week’s sales mission provides an important opportunity for participating tourism companies to do business with Canadian travel professionals for 2026 and beyond, highlighting the many things to see and do on a holiday in Ireland, including world-class visitor attractions, rich culture and heritage, and a superb accommodation offering.
Sandra Moffatt, Manager Canada at Tourism Ireland said, “Our sales blitz this week provides an excellent platform for our tourism partners from the island of Ireland to inform and influence Canadian travel professionals about what Ireland has to offer and, importantly, to encourage them to include the destination in their future programmes and recommend it to their clients. Air access from Canada to Ireland for this summer is positive, with around 306,000 seats available on flights to Ireland from six Canadian gateways, across four airlines, with capacity for the full summer season currently planned to be up 9% compared to summer 2025.”
Tourism Ireland is undertaking a major programme of consumer, media and travel trade promotions throughout 2026 to continue to grow tourism from Canada, inspiring potential visitors with compelling reasons to travel to Ireland.
IHF Member Hotels & Guesthouses and tourism industry partners can submit news stories for inclusion by emailing us at hotelnews@ihf.ie