This is not a drill: Victoria Beckham has teamed up with Gap to create a beautiful new capsule collection and prices start at just £25.
Inspired by Victoria’s polished, timeless designs, the collection sees Posh Spice put her own spin on the high-street icon’s classics and each piece is made to be a modern wardrobe staple – think sharp silhouettes, balanced proportions and carefully constructed details designed with sophistication in mind.
VARG PR & COMMS LTD
Officially launching online at 9am on 24 April, we’re not expecting the 38-piece collection to stick around for long, especially if the four looks we’ve seen so far are anything to go by.
Full of sleek wardrobe cornerstones, the utilitarian-inspired collection features everything from fleeces and shirts to denim and even the perfect white t-shirt.
VARG PR & COMMS LTD
Simplicity, versatility and precision are at the heart of each design and best of all, there are a handful of mix-and-match items (we’ve already fallen head over heels for the capri-pants-and-denim-jacket combo).
Speaking about the exciting collaboration, Victoria said: “To me, Gap is an all-American icon – a brand that has always created timeless pieces for everybody’s wardrobe, with a sharp attention to detail.
VARG PR & COMMS LTD
“Bringing my design perspective to those everyday essentials and working with a team that shares that same commitment to craftsmanship and execution has made this collaboration incredibly special.”
Mark Breitbard, President and CEO of Gap, added: “Every collaboration we pursue is rooted in storytelling. We wanted to work with Victoria Beckham, given her iconic influence in the fashion world and the opportunity to reinterpret our iconic pieces through her unique design lens. This partnership feels truly authentic – and that’s where the magic happens. It has allowed us to create pieces we hope our customers feel they have to have.”
VARG PR & COMMS LTD
Drawing inspiration from Gap’s archive, the striking campaign was shot by Mert Alaş and Marcus Piggott and features Victoria speaking about her connection to Gap and everything that inspired the collaboration.
Ranging from £25-£250, the new line can also be shopped in-store at Westfield White City and Covent Garden and sizes range from XXS–XXL.
Could this be the high street’s best designer collaboration yet? All signs point to yes.
The Gap × Victoria Beckham collection launches on 24th April from 9am on Gap.co.uk and in two Gap London stores – Westfield White City and Covent Garden.
Related Stories